B/Mc Ideas and Offers

The Marketing Note outlines services offered by Barlow/McCarthy.

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A few times each year the team at Barlow/McCarthy creates a Marketing Note designed to share ideas and our passions.

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Marketing Physicians Can Get Tricky

We get many questions about how to properly market physicians – whether they’re employed, independent, have service line relationships or are new recruits on subsidies. The rules are tricky and the situations can be complex. It’s imperative to have good policies and procedures. If your policies need a tune up or you don’t have any formal guidelines, then email Ruth Padilla to set up a free 30 minute consult and we can start your process together.

5 Questions: Physician Relations Focus and Priorities

Whew, it’s the end of the first quarter and perhaps you are saying, “I’ve never been busier…” Field staff are bombarded with obligations from internal and external stakeholders. This quick survey offers two benefits. It's great to compare your program with others and it reminds you of current and future priorities.

Take a minute to complete the questions and, If you choose, we’ll include you in a drawing. Results will be shared in our Market Tenor newsletter and the topics will be used for blogs and educational talks. As always, email Kriss Barlow if you have questions and let's talk.

Easy Survey Button!

We’re approaching the heavy onboarding season – are you ready? Click on the image for the full view of this great infographic. Feel free to print and hang this in your office as a reminder. And if you need some onboarding help, contact Allison McCarthy.

Message Workshop Quiz

Growth in the transition from fee for service to fee for value means organizations will be forced to compete more strongly for customers making choices. And, it will require a compelling narrative to sway those voting with their loyalty and their business. Are you and your organization on message? Click HERE to find out. Contact Jeff Cowart for more details on Messaging.

WEBINAR: Physician Relations Results Reporting 101

You know you are doing great at work and getting results but when it comes time to share the impact with leaders, what’s the best approach? For many this can be a challenge. Join BMc Partner, Susan Boydell, for our next webinar which will discuss how to report your results with a focus on:

Field intelligence and scoop
Issues and barriers using data
Focused results by service line or physicians

We'll share samples that you can customize in addition to an interactive discussion to address your questions.

The Physician Relations Results Reporting 101 webinar with Susan Boydell will take place June 4th at 10 am Central Time.

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