Welcome to MailChimp's second music newsletter. In this edition, we'll take a look at how two MailChimp customers are using different features to improve the overall effectiveness of their campaigns. We'll also update you on a couple of goings on with two internet behemoths, before giving you a glimpse into our own marketing process here at MailChimp.
How Asthmatic Kitty uses email for street teams
What we think of as "street teams" got their start as a guerrilla marketing tactic employed by independent record labels in the early 1990s before being co-opted by every corporate marketing department in the free world. Now, indie label Asthmatic Kitty is using email engagement metrics to redefine what a street team can be. We talked to to their team to find out more.
MailChimp makes it easy to share your email across social networks with just one click in your campaign dashboard. Connect MailChimp to your Facebook account to automatically post your campaigns to your page—and, while you’re at it, give fans who aren’t yet subscribers a chance to sign up for your newsletter right from their news feed.
Rockhouse Partners is a Nashville-based agency that offers digital marketing for live events, from stadium shows to state fairs. And because attendee proximity is an important factor for their clients, Rockhouse relies heavily on MailChimp's geolocation feature to segment their lists. CTO Dale Liszka told us about several different ways Rockhouse uses the feature to draw a crowd.
This doesn’t mean anything in particular for MailChimp customers, but it's a good excuse to make sure your campaigns are visually striking. Need to spruce up your images? Use the Aviary editor, built into MailChimp's campaign builder.
From shirts to hats to plushies, we love connecting with customers and fans by giving them stuff. We’ve been at it for a while. Usually, we put up a form, announce a giveaway publicly, and shut it down when all the gifts are gone. But when we made a few new versions of our vinyl Freddie, we decided to try something new.
Got a suggestion for the newsletter or a blog post, questions about features for musicians or the music industry, or even if you just want to say hi? Just hit reply—we’d love to hear from you. Thanks for reading,
