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UNILEVER
Liquid margarine from Unilever, a very useful and functional product, but not that sexy. How could we market this online to the consumer in a relevant way? We used the slogan: 'Making cooking a little bit easier’ and created online video's with useful tips & tricks that literally could help you in the kitchen. Just like the product does. These video's were rolled out on Youtube and spread all over different countries in Europe through Facebook… So what kind of useful tips would that be? Well, how about a trick to peel garlic, or how to core iceberg salad. Followed by weekly images with even more tips & tricks. All with the subtle reminder that liquid margarine could offer you similar help in the kitchen.
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BNN
BNN has a new show. Werk aan de winkel. What basically means that some small and medium companies that don't run that well, could use some help from business advisors and marketeers. The advisor is Olcay Gulsen. And the marketeer, indeed, is NATWERK. In four episodes we have helped different kinds of shops to improve their businesses. A clothing store in Rosmalen and a candy-shop in Tilburg. In the next episode (tomorrow) we will help a Coffeeshop in Haarlem and in the last episode a bakery in Amsterdam. Every Thursday at 22.15 on BNN.
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WATERNET
Each year after Queensday, 2 tons of waste is floating in the waters of Amsterdam. That’s why we created a new weapon for Waternet in the battle for cleaner canals: The Jetskliko. A Jetski, with a garbage bin on each side. We send out a press-release with the great news. Obviously The Jetskliko wasn’t serious. Only to get attention for the problem and make boat people aware to use the special garbage platform boats to bring their waste to, instead of dumping it in the water. And it worked! We got publicity on all major newspapers, TV channels and blogs. And best of all: much cleaner canals and millions of positive responses. So, thanks!
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BACON HAGELSLAG
A meaty version of the most famous Dutch sandwich topping 'Hagelslag’ (chocolate sprinkles). So, if you don’t like the sweet, choose the meat. If you would like to see this amazing product on the shelves at a supermarket near you, back our project on Kickstarter. The funding for this project will go to the meat grinder to make a hell of a lot of meat and the packaging.
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