The Market Tenor Newsletter provides relevant knowledge from our team of healthcare consultants on hospital-physician relationships.
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The Voice of the Physician

Have you ever been surrounded by people who were not speaking your language? It can be humbling, awkward and unnerving.  As conversations with the physician community and healthcare business leaders change, many share those same sentiments. The rules of engagement, collaboration and affiliation are dominating and making it hard to create next-step strategies.  This issue of the Market Tenor explores ideas for hearing the physician, finding a shared language and enhancing the connections. 

Physicians Recruit Physicians


By: Allison McCarthy, MBA
When selling a practice opportunity, no voice is as strong as the physician’s voice.  During the recruitment process, physicians can help convince candidates to select your practice over others.  But how can you demonstrate the attractiveness of your opportunity without a physician to deliver the message?  Read More >>
 

Connecting with the Voice of the Physician


By: Jeff Cowart, MAH
For the past 15 years I’ve spent much of my career working directly with physicians on a wide range of strategies related to building the practice, hospital-physician relations, community positioning and marketing. One of the consistent themes articulated by the doctors is the significant lack of effective and relevant communication from medical partners such as hospitals, clinics, payors, service providers and so on.  Read More >>
 

Physician Relations Role as Messenger of The Physician’s Perspective


By: Kriss Barlow, RN, MBA
A standout physician relations representative has the ability to become the “resource” for physicians’ views.  Words, and the way they’re shared, provide powerful insights. Reps, who spend every day with doctors, are in a perfect position to share the doctor’s voice. There are two components to becoming that resource:  first capture, and then communicate.  Read More >> 
 

The Right Approach for Your Physician Survey


By: David F. Zirkle, PhD
Conducting research with physicians can be much different than surveying the general population.  Because physicians have demanding work schedules, are frequently approached to participate in surveys and have “gatekeepers,” it’s often difficult to contact them directly. That’s why, when you get their attention, you have to be ready with the right approach.  Read More>>
 
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