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 Best [PR]actices
Let’s start with a little story about storytelling. We all know Buffer, the social sharing and scheduling tool. But in the past few months, Buffer has also been building up a new name for itself, becoming a go-to resource for social media and content marketing thought leadership. How? First, Buffer knows how to tell a good story. They don’t just talk the talk … they include a combination of studies, examples and their own data to demonstrate their tips and advice in action. Second, Buffer makes sure their posts reach the right audience by A/B testing article headlines, plus when and how they’re distributed, to maximize every piece of content for clicks, shares and engagement. Lastly, cross-posting their content on sites like Fast Company and Huffington Post helps Buffer attract even more readers/users. In fact, one post republished by Fast Company resulted in 6,000 additional shares on social media. We often say that you can’t sell what you can’t explain. Buffer is one company who knows exactly what they do and why they do it … and how to both tell and sell their story.
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