Strengthening Swan Hill Regions Retail Industry
This project will provide targeted assistance and support to build resilience, implement marketing strategies and help grow business opportunities in an environment that is currently challenging most small businesses. The aim is to increase retailers' profitability and create additional employment.
A Retail Development Strategy will be created, with a retail specialist providing advice on trends and opportunities.
The strategy will incorporate a digital element, with the aim of using social media to drive traffic to local websites and increase foot traffic to shops and services. It will also involve actively leading, facilitating and co-ordinating events and activities that will improve customer experiences and encourage retail sales.
If you would like more information, please contact the Economic Development Unit on 5032 3033 or email ecodev@swanhill.vic.gov.au.
A consultant will undertake the strategy and is likely to be appointed next month. The study is expected to be complete by December.
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