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FOLD of the WEEK: "Dancing" Swinger Fold Event Invitation
This week's selection is a great example of how format choice can be totally in sync with the content it carries. Designed by PINKTOP for the Miami City Ballet's 2014 Valentine Gala, this wonderful modification of a swinger fold format actually dances before your eyes! Loyal FOW viewers will also recognize an asymmetrical accordion base with a short trim cover that offers a peek at what's inside. Beautiful, inspired work.
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Special FOW Double Feature:
Watch Take #2 of Last Week's Episode
If you didn't get to see last week's solution before it was removed (sincere apologies to all who tried), we invite you back to see episode #244. The format is a wonderful demonstration of the power of an engaging visual trick. Produced by John Roberts Company for Productivity, Inc., this clever targeted mailer transforms a simple sketch of an Oktoberfest event into colorful reality with a simple pull. The mechanics of this piece are really impressive, and Trish will show you exactly how it works!
Watch the video
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SPC is a national, go-to, single-source solution provider to direct marketers. A continuous investment in people and technology, including complex inline hybrid manufacturing, provides leading-edge marcom executions. Learn more
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PrintMediaCentr provides topical information and resources to the global Print & Integrated Marketing community, with some fun in the mix!
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Sappi is the preeminent producer of coated fine paper in North America, with a focus on quality, sustainability, education and global programs that make a difference.
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Savvy direct marketers choose Information Packaging for innovative dimensional and interactive print communication solutions — "If you can imagine it, they can help you create it."™
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| Structural Graphics provides unique, high-impact print creations that improve marketing results. Learn more
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Standard serves the complete feeding, finishing, and duplicating needs of the commercial print, in-plant, trade bindery, data center, financial print, direct mail, forms, quick print, education and government markets. Learn more
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