Carib Media Newsletter - Video marketing lowdown - Social Media Criticism

Online Marketing

Focus on Visuals

This month in the online marketing section, we're focusing visuals. Video content is everywhere, and is readily accessible to people on desktops and mobile. With that in mind we're focusing on the benefits of using visuals, and particularly video, in your online marketing efforts.

Excite Audiences by Finding the Visual Angle of Your Brand

This article which should take you about 4 minutes to read according to the publisher, sheds some light on how best to create visually compelling content that could expose your brand, products and services.

Video Marketing + Marketing Automation = 3 to 5 Times More Leads

One of the buzzphrases is 'marketing automation', which basically means using software to more effectively market across the different channels available including social media, email, websites etc. by automating repetitive tasks. This article stresses the benefits of incorporating video content into the those marketing efforts, without breaking the bank.

Social Media

Survey: Best way to reach Millennials is on social media

A customer experience software and services provider called SDL has released results of a multi-country survey of about 1,800 millennials (18 – 36). The conclusions reached are that this group is highly mobile-centric and is willing to engage with marketers that earn their trust but are otherwise hard to reach.

How to Handle Social-Media Criticism

We've all seen it. Someone venting and blasting a page for something they disagree with or are not happy (putting it mildly) about. Not easy to handle if you're a business on the receiving end. So what's the best approach to tackle situations like this? Read on for some useful tips.

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Google and SEO

How to Detect and Deal With Toxic Content

Many sites were hit by the Google Panda 4.0 update that rolled out towards the end of May. A regular check-up of your site's pages could make it less vulnerable to ranking swings by weeding out low-quality, low-value content.

How to Use Google Analytics Audience Data to Improve Your Marketing

Gone are the days when site stats were limited to hits and visits. While those metrics remain relevant, there is so much more to be gleaned from your site statistics using tools such as Google Analytics. Delving into Google Analytics can be daunting, especially since its features have been considerably extended and refined since Urchin Analytics was acquired by Google and rebranded as Google Analytics in 2005. This article focuses on the 'Audience' section of Google analytics and what valuable insights can be obtained through it.

Mobile

This Site Uses Flash, May Not Work On Your Device

If you're still using Flash content on your site, Google is warning mobile users about it, as from July 15th. Time to get rid of that Flash and upgrade to newer stuff.

Mobile shopping to approach $50 billion in 2014

An e-commerce survey covering 70 million consumers and $10 billion in transaction revenue at 100 retailers shows that mobile devices are increasingly displacing the online shopping that was virtually all (97 percent) performed using desktop PCs just four years ago.

Design

New website launch: BYD Aruba

Following the successful launch of Garage Cordia's website (Toyota Aruba) in 2013, a new website was required to showcase the BYD Motors brand. BYD Aruba now has an upgraded website featuring a fully responsive, mobile-friendly design that automatically adapts to different desktop screen sizes, as well as smartphones and tablet layouts.

Promotions & Events

Upcoming Events

Interested in attending a Social media, marketing, mobile or general business event? Check out the upcoming events calendar courtesy of Mashable. You can filter by event topic, location, and date range.

July 2014

Caribmedia - issue 63