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Worth Reading Video News from CakeWorks
 
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July 14, 2014

Video perspective from Netflix, Google and Amazon, Vevo innovation, new research, and more.

This is Worth Reading, all the newsworthy events from last week in the world of digital video.

Happy reading! 

Team CakeWorks
#videoiscake

It was a great week for...

News from clients, partners, and friends:

Why BrightRoll continues to lead in video ad reach, according to CEO Tod Sacerdoti.  San Francisco Business Times>

Yahoo acquires video streaming platform RayV to expand video infrastructure. Recode>


Executive perspective:

Netflix CEO Reed Hastings on being for net neutrality, why live sports are not part of their content model, and more.   Washington Post>

Google’s head of performance media on why YouTube is now bigger than the Super Bowl, where mobile ads are headed, and more.  Venture Beat>

Amazon UK’s marketing and merchandising director on subscription vs. transaction video models, the power of originals, and why they aren’t like Netflix.  Wired>

Amazon Studio’s director on choosing pilots, original series launch strategies, and where they’re headed next.  Deadline>

How The Weinstein Company is leveraging VOD to drive release strategies for smaller, independent films. The Los Angeles Times>


The data:

Why the reports around YouTube’s lower revenue numbers may not be that big of a deal.  The Video Ink>

Roku and Chromecast appear to lead connected TV device sales over Apple, at least in the U.S. GigaOm>

Strategy Analytics’ latest report shows connected TVs growing to one billion devices worldwide, with more growth to come.  TechCrunch>

A subscriber analysis on how cord-cutting and alternative video platforms will impact cable companies like Comcast.  Forbes>

Looking ahead:

How both Disney and DreamWorks are investing in the future of online video.  MediaPost>

Why Aereo’s next move might be as a “cable” company.  Recode>

How ABC is investing in programmatic video sales.  MediaPost>

Why YouTube is (maybe) in talks to develop premium video content.  Reuters> 


Raising money:

Video platform TubeMogul aiming to raise $90million+ in IPO.  TechCrunch>

Rooster Teeth raises almost $2.5 million from just 38,000 super-fans for their first feature film.  Tubefilter>

European MCN MediaKraft raises $23 million to continue channel growth across entertainment, sports, gaming and more.  StreamDaily>

Good insights:

How the concept of a “Participant Index” measures the likelihood of viewers taking action across films, TV and digital video.  The New York Times>

How sports MCN The Whistle has grown to six million subscribers.  Tubefilter>

How digital video positively impacts the consumer purchase funnel.  The Video Ink>

How a YouTube channel morphed into record label Monstercat, with one million record sales (so far).  Billboard>

Video innovation:

Facebook continues video focus, testing related videos feature to drive viewing on mobile devices.  The Video Ink>

Why Vevo sees opportunity around mid- and post-roll video ads for mobile viewers, and how they are testing programmatic.  Ad Exchanger>

How MLB Advanced Media has been working with digital video since 2002, delivering two billion streams to-date. Forbes>

New friends:

Which brands are working with YouTube creators, including The Fine Brothers + AMC, Rooster Teeth + EA Sports, and more.  The Video Ink>

How NYX Cosmetics built their brand on YouTube, and is now being acquired by L’Oreal.  ReelSEO>


Getting nominated:

Netflix earns 31 Emmy nominations for House of Cards, Orange is the New Black, more than double last year. Tubefilter>

The 2014 Streamy Awards expands nominations across new categories including gaming, Vine comedians, and traditional TV using online video.  Variety>


Videos worth watching:

The top ten most viral ads of the year so far include four from The World Cup, vs. one from the Super Bowl.  AdWeek>
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