What can small businesses learn from Fitness First's rebrand?

Can't see this email? View it in your browser.

Hi Friend,

We've prepared this month's issue with the topics that we find interesting and relevant, but we much prefer to write about the topics that you find interesting and relevant.

We'd love to hear from you about the problems or questions you might have around the topics design, branding and marketing.

Help us design the newsletter around your needs.

Andy Fuller - Creative Director

DBA membership

Designbull joins Design Business Association

We are thrilled to announce Designbull have just been granted membership to the Design Business Association (DBA).

The DBA exists to promote professional excellence and to build productive partnerships between commerce and the design industry. The end goal is to champion effective design that improves the quality of people’s lives.

As such we are committed to following the guidelines set out by the DBA for its members:

Best practice to achieve effective design solutions to better our clients’ business
Competence in providing measurable value for our clients’ investments
Professional indemnity
Accurate and clear financial reporting
Commitment to salaries and charge-out rates in line with UK benchmarks
Continuing professional development of staff
Confidentiality and professionalism.

Read the full blog article »

Learning from the big boys

What can small businesses learn from Fitness First's rebrand?

Last month I talked about Why is emotional appeal central to brand building? This month I delve deeper into how businesses connect with their audience at the emotional level.

Fitness First has had a successful update to their brand and as part of the £225m global rebranding are now creating a new online portal to appeal and engage more with their members.

According to the drum article: “The Fitness First experience will ultimately provide a holistic service, tailored to each member, which connects their fitness regime with their wider lifestyle.”

I'd say this is money well-spent for their brand building, because:

It shows that they're in tune with their members' needs and requirements.
The new website will move away from being a digital platform that only broadcast information to a useful tool that the members can incorporate into their lifestyles.
This tool is likely to change the perception of the brand from a 'gym chain' to a brand that supports its members to achieve their fitness goals in and outside the gym.
If successful, the potential for Fitness First to become a trusted brand and leader in the health and fitness sector is high. And when we talk about trust – we're talking about emotions and loyalty.

So what can small businesses do to connect with their audience at the emotional level?

Read the full article »

The Future Interface

Design to make technology human

We’re addicted to our screens. But while creating and consuming information in 2D, we forgot about space. We forgot that information exists across systems, not just within them. And because we are so addicted to what happens inside screens, we forgot how to be human.
Read more on The Future Interface »

Google Material guidelines

Google’s design guidelines for the user interface.

Google have come out with some beautiful online brand guidelines. They say, “Design is the art of considered creation. Our goal is to satisfy the diverse spectrum of human needs. As those needs evolve, so too must our designs, practices, and philosophies."
VIew the full Material Design guidelines »

Your logo is an investment

It's all in the logo

A great article about the importance of investing in a good logo identity. "A logo is simply well thought out art to be acknowledged by all who view it. The first impression the majority of consumers experience with a brand is through the logo, hence it becomes your trademark."

Read more on the article »

Grab the bull by the horns

E: andy@designbull.co.uk

E: secil@designbull.co.uk

T : 01225 442566

Forward to a someone who may find this of interest >>

Thanks for reading this far down! At Designbull, we help our clients build their business brand identities by creating logo design identities, website user interface designs, advertising campaigns as well as provide design consultation & marketing advice.
We'd love to hear your feedback on what we can improve - or drop us a line on Twitter or Linked In too!

This email was sent to <<Email Address>>
why did I get this? unsubscribe from this list update subscription preferences
Designbull Ltd. · 8 Belmont · Bath, Avon BA1 6HA · United Kingdom