Warby Parker wins. Again. (A fresh AP[PR]OACH)

A fresh AP[PR]OACH highlights how companies of all sizes – from established brands to startups and non-profits – are innovating best practices and crafting creative PR strategies and campaigns. (Share it!)

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Best [PR]actices

Dear brands: “Surprising and delighting” your fans doesn’t have to be expensive. Doesn’t have to be complicated. Heck, doesn’t even have to be planned. But, it does need to be authentic. Just take a few tips from this week’s case study. This month’s PR 2.0 Twitter chat (aka #pr20chat) focused on companies that lead with values – brands that start with why, instead of who or what. When we asked participants to share their favorite values-led companies, Warby Parker was one of the first to be mentioned. No surprise, since a) they’re awesome and b) they do such a good job at customizing every interaction with their customers. A few tweets later, and we were delighted (maybe even giddy!) when one of Warby Parker’s community managers responded with a personalized video thanking us for our kind words. The gesture only took a few minutes to put together, but those few minutes successfully converted a few Warby Parker fan girls into lifelong brand loyalists. That’s both time and tweets well-spent.

In Case You Missed It ...
Blurred lines between disciplines have PR people thinking more like content producers and editors. We turned to PR guy-turned-journalist-turned-editor David Griner for advice on how to think like all three. (Tweet this!)

Meet & Tweet
@lulugrimm: It doesn’t take long after following Lisa Grimm to realize that this PR girl knows her stuff. She’s the perfect balance of smart, witty and crazy nice – surprisingly, a rarer combination than you’d think! Follow Lisa for all-things PR and social media … and bulldogs.

Links You'll Love
Sometimes it’s easy to forget there’s a person at the other end of your pitches. Before you hit send again, see exactly what 500 writers and editors are looking for to catch their attention.
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Fresh Tunes

Forget Christmas in July! This month’s unusually chilly weather (at least here in Ohio!) already has us dreaming of fall. Might be a little too early to bust out the boots, but that doesn’t mean we can’t start listening to a few autumnal tunes: