No Break for Marketing during the Holidays
While many people take a break from work over the holidays, marketing in a multichannel world never sleeps. Social media, email, and mobile devices keep pinging even as we break to spend time with family and friends.
This month, we take a look at these digital channels and provide food for thought as you plan your marketing initiatives for 2015.
Content: An Essential Ingredient for Social Media Marketing
 Do you know what it takes to be successful at social media marketing? One of the most essential ingredients for success is overlooked by many organizations: Content. Social media is a monster that needs to be fed, and the monster’s food of choice is content.
Are Your Email Marketing Efforts Playing Nicely with Mobile?
 As of this fall, 66 percent of emails are being opened on mobile devices. If more effective email marketing is on your list of resolutions for 2015, then optimizing for mobile should be part of your plan. We share questions to ask yourself about the mobile-friendliness of your current email marketing efforts.
FREE White Paper Download
 Has your organization tried building a social media presence and either not been sure what to do or not found it successful?
Download our white paper, Outsourcing Your Social Media Marketing, to better understand how a marketing services partner can provide value when it comes to managing your social channels.
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