So what's your view? How is superior customer service the best risk discovery and risk reduction
programs any company can have?
Peter Sandeen says while value proposition development is complicated, it’s the core element of any successful business. Peter's "right instructions" are what we're pointing to as time travel from the insight out: by building a
resilient framework, you can leverage your team's future, deploy systems that take care of repetitive events while you do what only people can do:
build relationships.
We're about a week out from one of the two high points of the year. The Washington Post has a great animated graphic of an analemma that gives the thinking person insights as to why these two holidays are "bunched up" rather than evenly spaced out.
In the famous phrase that makes all undergrad students cringe: "it is left as an exercise for the reader" to explain how the analemma outlines effective risk management. We've spent the past two dozen issues teaching people how to be crazy like a fox, not just opinionated.
In this issue's
logo image, the Lighthouse & Spyglass are alter egos in time travel: one raises our perspective to see over the horizon, envisioning the future, while the other brings the distance objects near, so we have time to prepare rather than react. Truth is, we already have time travel: crossing the
international dateline. Your value creation is intimately woven into the dialog you establish with your marketing partners, your clients, customers and everyone else in your supply chain or value delivery circle. It always has 5 steps:
- » engage
- » captivate
- » educate
- » validate
- » motivate
Are you performance minded or protocol minded? Try this: "Customers don't want the [ ], they want the [ ]." Perhaps the oldest rule of hardware (Loews/Home Depot type) sales is so very applicable to process improvement and risk reduction: we're selling a future positive. The time we invest in building
resilient relationships will provide exponential time warps in FTE hours saved for clean-up, emergency action response and disaster recovery we don't have to do.
Want to know more?
Reach out to us [
1,
2] if you're interested in more detail. We're easy to talk with and fun to work with.
