NCTA July Newsletter!

NCTA Forum: Save the date Monday 17 October 2016

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In this Newsletter:
S ave the date | On our Resource Hub | C oming up

Welcome to the latest newsletter from the National Coastal Tourism Academy.

A lot can change in a month, so the team and I have been out and about making sure that coastal tourism is being well represented and your voices heard.

The impact of Brexit was a major focus of The British Hospitality Summit where we heard opinions from financial advisors and top industry figures as well as former Foreign Secretary William Hague whose advice to the industry was to “focus on those things that have made this industry in Britain so successful”.

This month the NCTA also welcomed the then Minister for Coastal Communities, the Rt Hon Mark Francois MP who described our work as “very valuable”. Mr Francois also spoke in July at The Great British Coast National Conference in Brighton & Hove where he announced funding for a further 20 Coastal Community Teams, adding to the existing 118 currently operating. To find out more or apply click here.

The North East coast has been the spotlight of deputy director John Carmichael’s latest roadshow, sharing our research and learning more about your challenges and priorities. While I was pleased to give a presentation to the Ramsgate Regeneration Alliance chaired by Craig Mackinlay MP, who was very complimentary about our work and how our research can help places like Ramsgate to develop. If you’d like to arrange a meeting for your area, please do get in touch.

And finally, if you’re involved in any aspect of coastal tourism, can I urge you to save Monday 17^th October to attend our National Coastal Tourism Forum - Shore Potential: Addressing the Coastal Tourism Challenge, see below. As always, please don’t hesitate to get in touch if you’d like to discuss any aspect of our work or arrange a visit.

Samantha Richardson
Director

We’re launching the first National Coastal Tourism Forum on Monday 17 October in London. This new event will bring together opinion-makers, politicians and thought-leaders to drive forward coastal regeneration. We’ll be unveiling new research and hearing from tourism experts to help shape a Coastal Vision for the future – we very much want to hear your views, so please do save the date.

On the following evening,Tuesday 18 October, we’ll be holding a reception from 4 to 6pm at Westminster for MPs representing coastal constituencies to raise their awareness of the challenges and opportunities for growth on the coast. Please can we encourage you to let your MP know about the event.

More information and booking details to follow in next month’s newsletter or contact:
Katherine Kemp Tel: 01202 962071

On our Resource Hub!

Business Support One Stop Shop

Setting up a small business means managing a thousand and one things - from recruiting staff to health and safety legislation, creating a business plan to understanding your customers.

To help make things easy we’ve combined everything you need to know into a unique toolkit for B&B, Guesthouse and Self-catering business owners to help guide you through the red tape. Featuring nine essential topics, the Business Support Toolkit is aimed at those just launching a business and those wanting to stay ahead of the game.

View the Business Support Toolkit here

Enticing coastal walkers and ramblers

The roll-out of a coastal path hugging the entire coastline is certain to draw walkers and ramblers. But what facilities do they require, what easy steps could B&Bs and accommodation providers on the coast take to attract this group? We’ve compiled a short, straight-forward guide offering practical tips to help you plan ahead.

Watch out for other similar guides coming soon!

H ow to attract more walking visitors

Link up with the Service-Profit-Chain

The NCTA has been working with the UK Commission for Employment and Skills on a project to improve employee engagement focused on the Service Profit Chain. The businesses involved in the pilot are already seeing the benefits and it’s a model well used in a number of industries helping to enhance business performance and profitability. But what is it and how does it work in practice?

Watch our snappy new video to find out.

A barometer of coastal business

We’ve commissioned new research to give a snapshot of business performance on England’s coast. The Coastal Tourism Monitor offers an insight into past performance, business confidence and future prospects of accommodation and attraction providers to help create both a national and regional picture. The research will be conducted in three waves, in June, September and December 2016.

Find out what businesses really think here.

And coming up...

Empty Nesters

New research into the travel habits and behaviour of the over 55 age group. Could this sector unlock year round growth on the coast?

Seaside Tourism

The latest national statistics giving an accurate picture of the current state of the industry

Tourism Innovation Programme

A case study from one resort that’s tapped into emerging new talent on the coast

Great British High Street Competition

Following its runaway success last year with 230 nominations, the government’s Great British High Street Competition is back and open for business. Why not nominate a high street in your coastal town to give it a boost?

More information here.

Brexit's impact

The Tourism Alliance is working on a document to help shape discussions with the government on the impact of Brexit for the tourism industry. To add your voice, please complete the Referendum Impact Survey

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