| Join us on Thursday 21st July for our next free 30 minute webinar. Amy Nichols, Research Director, talks about how developers and insight teams should work together to explore Usability Testing (UX) from different angles to create amazing web experiences. |
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| Using analytics, eye-tracking, qual, passive metering and consumer neuroscience, find out exclusively how to get clever with UX by registering here: |
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Tom Benton, Head of Digital at Danone Nutricia Early Life blogs on LinkedIn about using passive metering to understand how UK mums use digital. Insight and Digital teams are always challenged to understand their consumer better and this can put pressure on digital marketers who are faced with rapidly changing landscapes.
Read how Danone worked with us to invest in Reflected Life, a passive metering panel to track behaviours and understand them.
Click to read Tom's article and the comments here |
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| Mars Foods is the first food giant to warn customers that some products should only be eaten occasionally. In the interests of making healthier food choices, Mars wants to change the palates of consumers. Mars is one of the first global food companies to provide explicit guidance to consumers ‘on pack’ as to how often these ‘occasional’ meal offerings should be consumed within a balanced diet. |
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| Director Laura Ablett was interviewed by ITV News to comment on how manufacturers are looking at their sugar and salt levels. She was asked to give an insider’s view on how brands use sensory testing. Click to watch the ITV segment here |
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With forecasters predicting that convenience is the key to growth in grocery retail, the news about My Local begs the question – were the trend forecasters wrong? What is the future of the UK convenience store market?
Click to read the Retail Team's blog |
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| Nigel Hufton, from the Financial Services team, looks at our latest consumer data and Reflected Life data to explore what people really think about Comparison sites. |
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We are delighted to announce that Dr Andy Myers has been promoted to the Marketing Sciences board of directors. Andy joined the company in 2009.
He has been a key player in the development of Walnut Unlimited, our consumer neuroscience consultancy, as well as working with our data analytics team. His creativity and innovative outlook are a perfect fit for us as we look ahead to 2017! Congratulations Andy! |
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Congratulations to Danni Findlay, director of the Retail team, and Nigel Hufton, Research Director in the financial team, for clocking up 20 years of service at Marketing Sciences!
Thank you for all your commitment and hard work! |
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| Do you know someone who wants to study at degree level while gaining on the job training and earning a salary? |
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We’re recruiting for a candidate for a Degree Apprenticeship studying data analytics at the University of Winchester. This will allow them to split their time between university study and the workplace over a three year course. At the end of the three year apprenticeship they will graduate with a BSc (Hons) in Digital and Technology Solutions (Data Analytics).
Find out more on our Careers Page |
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