Plan "B" when giving days fail
The biggest giving day in Minnesota is Give to the Max Day, but it isn't the only giving day. #GivingTuesday is gaining strength, as is Give Local America, just a few days ago. But this year, Give Local America had a major technology failure which prevented many donors from giving and many charities from enacting their plans.
Our blog post goes into more detail, but an important take-away from Kivi Leroux Miller on this problem is to be sure to never rely on a single, outside link for donations, but to create a link that can be re-directed if there are problems in the future, and at a moment's notice. Contact us if you have questions on how to structure a campaign that is ready for any technology contingency.
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