Firsty Commentary

Beyond the book

But where do we go from here? With D2C now approaching maturity, it is time for publishers to think about what more they can offer their customers. To keep readers coming back and buying, they need to go beyond just selling them books—they need to build communities around them, and give them content and experiences that they cannot get anywhere else.

It means that publishers need to evolve into something new: curators. Many publishers’ websites are already good places to browse, but they can be even better: not just stores but destinations in their own right. Niche publishers especially should be aiming to make themselves the go-to sources in their subjects—places to return to time and again for high quality, well curated content, and not just books.
 

Firsty News

Ecommerce site for Carlton Books

We are elated at the recent sign-off on a new, fully responsive, eCommerce site for Carlton Books. Carlton are renowned as a publisher with an extensive list of highly illustrated reference, sport and entertainment titles, and we’re thrilled to be playing an integral part in highlighting these – and making these available on a direct to consumer basis – for their core audience.

The site is due for launch in late summer – so with a packed sporting summer ahead, we’re hopeful that a range of new titles will be available for direct purchase come September/October!
 

New site development for Oneworld Publications

Similarly, we’re really pleased to announce that we’ve been working with Man Booker Prize winners, Oneworld Publications, in recent weeks on the development of a new catalogue website, for launch in the weeks ahead.

We are looking forward to helping them showcase their ever-growing selection of both fiction and nonfiction books – particularly as they continue to pull in awards left, right and centre!

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