L2 Voter & Issue Data Available for Online Ad Targeting
Campaigns, political organizations & agencies can now use L2’s enhanced voter data using the largest digital platforms in the marketplace.
(Washington, D.C.) L2’s best-in-class voter, consumer and modeled issue segments are now available for use on the world’s largest digital advertising platforms and networks. Last fall, L2 onboarded its entire national voter file with LiveRamp allowing the digital giant to attach cookies and device IDs.
The L2 file has a special place among voter files inside LiveRamp as the only non-partisan national voter data provider and the only national file for which virtually all segments are constantly online, digitally matched and ready to distribute through the Demand Side Platform and digital advertising agency of your choice.
Some of L2’s digital partners include:
Audience Partners
Google DoubleClick
Centro
Quantcast
TubeMogul
Inflection Point Media
The Trade Desk
Xaxis
Facebook
Viant
Sabio Mobile
Yieldmo
Adroll
OpenX
Dstillery
Lotame
L2 CEO Bruce Willsie spoke about the impact of these agreements: “Campaigns & PACs no longer have to campaign offline with L2 data and then use modeled consumer data to guess if someone’s politically active online.” Willsie went on to discuss the speed of the process, “Being the only non-partisan data provider completely onboarded with LiveRamp gives us an edge. Being able to use L2 VoterMapping to create custom segments and know the precise demographics of the voters reachable digitally in that custom segment makes us indispensable.”
Modeled Issue Data: HaystaqDNA
L2 has partnered with HaystaqDNA to extend the reach of your political targeting. HaystaqDNA, the modeling firm that notably worked side-by-side with Obama for America, has built dozens of issue models utilizing L2’s national voter file. Those issue model scores and flags are now available for digital targeting as well. With the L2/Haystaq combination you’ll be able to reach known voters based on a dizzying array of issue profiles.
Below: L2 VoterMapping visualization of those voters that are likely to support marijuana legalization based on HaystaqDNA modeled data. (Warmer Colors = Greater Support)
Complex Voter Selections: L2 VoterMapping
L2’s award winning online platform, L2 VoterMapping, can also now be used to create powerful custom segments for digital advertising. L2 VoterMapping is an online tool that gives users the ability to select, analyze, purchase and export voter data in a high speed visual environment. Campaigns now have the ability to make complex selections based on hundreds of pieces of voter, consumer, contribution and modeled issue data and then export L2’s unique IDs free of charge. L2 will convert those IDs to a custom digital segment and make them available for targeting through the DSP or platform of your choice.
About L2
For over 40 years L2 has been the most trusted source for enhanced voter, consumer and modeled issue data. L2's national voter file remains the most accurate and frequently updated in the marketplace and contains the largest number of detailed voter file segments for traditional and digital targeting. As a non-partisan provider L2 is able to tap powerful solutions including modeled issue data from HaystaqDNA. The HaystaqDNA modeled issue segments give users a detailed view of all voters regardless of party affiliation. L2 also provides party affiliation in all 50 states by modeling party ID for voters in states without party based registration. In addition to voters, L2 maintains a powerful 265 million+ adult consumer file.
Contact: Paul Westcott Office: 646-457-1439 Email: paul.westcott@L2political.com
