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CEDA UPDATE MAY - Members and associates edition
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Dear <<First Name>>
Thank you to Yarra Ranges Tourism for the most informative industry summit they held last week at The Eastern Golf Club. It was great to see members of CEDA and business operators from the Warburton Valley attend. Presentations from Melanie De Souza of Tourism Victoria highlighted the success of the Wander Victoria media campaign (see March CEDA news for info) and the opportunity that INTRAstate (visitors within two hours drive from Melbourne) present for our region.
Chairman of Yarra Ranges Tourism, Mark Lucas, provided a big picture perspective for our region within the total Victorian landscape and the advocacy that Yarra Ranges Tourism provide at a state level. Bradley Fouteux, CEO of Parks Victoria, reinforced the need for quality digital presence and content curation in business. Bradley, a new resident in Victoria having just relocated from Canada, also provided some interesting contrasts and highlighted the potential of nature-based tourism in our regional offer. Ali Wastie from the Shire of Yarra Ranges detailed the important private and public investment currently being undertaken in our region with particular emphasis on the Warburton Mountain Bike Hub (the architects have commenced work) and streetscaping works.
Yarra Ranges Tourism also provided a recap of their activities over the past 12 months with impressive results particularly in the digital arena. We have certainly benefitted from many flow-on effects, including the high levels of traffic now coming to visitwarburton.com.au
An important question to ponder for all us is 'how do we increase mid-week traffic?' so I will leave that with you all as food for thought over the next month. CEDA are looking to hold a series of quarterly network nights and brainstorming forums for members, so that we can generate great ideas together.
Membership renewal information will arrive in your inbox shortly.
Kind regards,
Peta Godenzi
President - Warburton Valley CEDA
Tel 0428 971 203 or Email me
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VIP: Mountain Bike Hub - CEDA Members Consultation with Architects
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From Cr Jim Child : Cox Architecture have been selected to create the masterplan and trail design for the world class mountain bike trails for Warburton. We understand the importance of local business supporting this, and in return there is predicted a boost to the local economy with increased tourism .. so if you’d like to know more then we have a drop in session next week for Warburton Valley CEDA members. The details are: 5:30PM Tuesday 17th May 2016, Arts Centre, Warburton (Mechanics Hall) , see attached flyer.
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Tourism Victoria - Cycling Tourism: the latest research
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Tourism Victoria have just published a review of cycling tourism in the state of Victoria.
Did you know 40% of cycling tourism involves a 1-3 overnight stay? That Victoria is the #1 cycling state? Or that 50% of cyclists do so for health and fitness? How does your business make the most of cycling visitors - from families to sports riders? Read the full research summary report here. Infographic here.
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PR success - Yarra Ranges Tourism
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The Yarra Valley will be featured on Better Homes and Gardens on Friday 21 May - see below for a taster!
If you haven't caught up yet our Redwood Forest was also featured on the BH&G show on Friday 22 April.
Click on the link to watch the segment.
You might also enjoy listening to this interview from the Yarra Valley FM 'Community Conversations' program with Bruce Argyle. Lindy Schneider and Phil Wallens were guests a few weeks ago taking about all things CEDA. Click here to listen to the podcast.
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VisitWarburton #1 SEO for search term 'Warburton' and update your details
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Our new website is proving to be the go-to place for official information about the Warburton Valley and all it contains. So we are super proud to see it top the search engine results on Google. One reason for our success is the quality content we have curated - our visitors and Google appreciate the unique, well written and informative content we've developed.
Now is also a great time for members to review their listing - do you have updated photos you'd prefer to showcase your business or service? Have you had a change of contact details or opening hours? Are there amendments you'd like made to the text in your listing? Please email lindy@warburtons.own.net.au to advise.
We will continue to focus on creating even more great content via our blogs and information sheets, and posted and shared on Social Media such as Facebook (and your own pages/sites) we will continue to be the #1 digital service for visitors.
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Our yearly calendar has been updated on the community website and will be progressively added to as events and dates are made available. Please let us know any events you would like added. To see more click here.
- June 10-12 33rd Warburton Film Festival more info
- June 11 - official opening of snow season
- June18-19 Shortest Lunch more info
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Membership news
Welcome to Dave and Anda of Brumfield Wines, our newest members. Our membership year runs from 1 July to 30 June so renewals will be issued soon. We have membership categories for everyone including 'INDIVIDUAL' for $30 for community members who wish to support the work we do but don't have a business or situation relevant to other membership categories, and 'NOT FOR PROFIT' for $62.50. Our Standard and Tourism membership fees will also remain the same as last year.
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Next meeting
Our next Warburton Valley CEDA meeting is Tuesday 17 May 2016 at 3pm in the boardroom at the Warburton Community bank branch on the main street. Members may attend and should RSVP via email. Alternatively you can submit any questions or comments in writing for the committee.
JOIN our Facebook Group
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Join CEDA and help support a range of initiatives in the Warburton Valley that benefit business, tourism, community and ultimately every person who lives or has a close connection to our towns. Click the button for easy online payment.
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Landcare for cyclists FREE community Event 5 June 2016
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Help plant more than 2000 indigenous plants along the Warburton Trail and invest in one of our most vital tourism assets. Upper Yarra Landcare invite business and community members to participate in the community planting day. You can even ride your bike to get to the site on Station Rd, Wesburn. Free meal and entertainment. Please go to the link for more info. Download flyer here.
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