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Why 2016 will be the year of recruitment marketing

The unemployment rate is currently at 5% — and on the decline! The war for talent is real, and much of it is happening online. This year, we’ve already seen how recruiting is becoming more like marketing, and 86% of HR professionals agree. It’s time for a mid-year check in: What has your company done to embrace recruitment as marketing? This infographic from iCIMS is a good start if you need a refresher. Don’t let your company fall behind when it comes to talent!

 
 
 
 
KRT Korner

When it comes to recruitment, data is bigger than ever. Did you catch our email series on data-driven recruitment? If you missed it, don’t worry – we’re hosting a webinar with LinkUp! Get all the information on the latest talent acquisition trends and tactics. You’ll learn about programmatic job ads, candidate tracking, recruiting insights, and more. Register for free today!

 
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Pay per applicant, not per click

The days of cost-per-click (CPC) advertising may be on their way out. What’s next? Cost per applicant! This model charges based on applications received, not just clicks. If used intelligently, this could bring you a 100% return on your recruiting spend. Want to learn more? This blog from Appcast has all the details.

 
 
 
Featured Blog Post
Programmatic Job Ad Buying:
Case Study

Not sure about this programmatic thing that everyone is buzzing about? The proof is in the pudding! We implemented programmatic job ads for a client, and we were amazed by the results. See how this Fortune 500 company saw a significant decrease in their waste of job ad clicks and drastic impact on their ROI. Even if you’re not a Fortune 500, learn how programmatic job ads can help with your hiring needs.

KRT Shares eNewsletter Survey
Pulse Check

We all do it – sometimes we send enewsletters straight to the trash. You’re reading this right now, so we must be doing something right! We want to make this enewsletter as valuable as possible for our readers. We’re all ears on how we can improve – take 30 seconds to complete our survey.

 
 
 
 
 
8 Steps to Follow When You Need to Hire a Lot of People, Fast
 
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Outside-the-Box Ways to Use Social for Employer Branding
 
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7 Ways We Created the Current Talent Shortage
 
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