Intensive 5 • Friday, June 10 • 1:00 - 4:00 PM
Publicity, Promotion, and Social Media
Get started on or enhance your Website, Facebook, Twitter, Blogging, and Pinterest presence. What are the benefits? What is your audience and how best to reach it? What results can you expect? Bring your own laptop and smart device and have the Vine app downloaded, so you can learn how to work on your own promotion including a Vine video.
Presented by: Kelly Leonard (KLO Associates), Roxie Munro (Author/ Illustrator), Julie Gribble (KidLit TV)
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Want to attend this intensive?
Select the intensive when registering here. If you've already registered for the conference but would like to attend this intensive, write to Sally Isaacs at sisaacs@starconsultinginc.com |
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Workshop 4A • Sunday, June 11 • 10:00 - 11:00 AM
Marketing, Building Your Brand, Promotional Videos
Whether you are an author, illustrator, or publisher, having a brand is important. Social media gurus will answer such questions as: What is the value in creating and communicating a brand? How do you decide upon and then pursue your target audience? How do you build a platform using social media, speaking, ancillary products, and partnerships?
Presented by: Roxie Munro (Author/Illustrator) and Julie Gribble (KidLit TV)
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Workshop 3D • Saturday, June 11 • 2:15 - 3:15 PM
Privacy Policies and Copyright on the Web
Stay informed with this valuable information for authors, publishers, teachers, and librarians about COPPA (Children's Online Privacy Protection Act), which applies to marketing to any child under the age of 13, and to privacy and copyright concerns on social media and websites.
Presented by: Linnette Attai (PlayWell, LLC)
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 Kelly Leonard
Kelly Leonard is the Founder and Principal Consultant of KLO Associates, LLC, a digital marketing boutique specializing in custom content strategy and influencer engagement for authors, publishers, start-ups and nonprofits. Previously she held senior management positions at Time Warner Book Group and Hachette Book Group, where she set strategic vision and implementation of website and social media development, production, content creation and marketing for author, book and corporate sites, apps and e-newsletters. Kelly has created campaigns for best-selling authors including James Patterson, Nelson DeMille, Brad Meltzer, Michael Connelly, Stephen Colbert, Jon Stewart, Marcus Luttrell, and many more.
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 Julie Gribble
Julie Gribble creates and produces works for children and the children’s literature community in both the United States and Great Britain. She founded KidLit TV to help connect children’s book creators to their readers. She’s been nominated for two Emmy Awards and is a multi award-winning writer, screenwriter, filmmaker, and producer. Her charming picture book, Bubblegum Princess, is based on a true story about Kate Middleton and was released on the day the royal baby, who we now know as Prince George, arrived. Julie sits on the Children’s Committee of the British Academy of Film and Television Arts: BAFTA-NY. www.kidlit.tv
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 Roxie Munro
Roxie Munro is an author/Illustrator of 35+ children's books, including Market Maze (2015), Busy Builders (Cook Prize STEM Honor); EcoMazes (SLJ Star, Smithsonian: Best Science Books for Children); Hatch! (Outstanding Science Trade Book, Society of School Librarians International Honor Award, Bank Street College Best Book w/ Outstanding Merit); award-winning Inside-Outside series: NYC, Washington DC, Paris, London, Texas, Libraries, Dinosaurs. Her works also include 14 interactive apps: Roxie's a-MAZE-ing Vacation Adventure, Roxie's Doors, Roxie's Puzzle Adventure; KIWIStoryBooks: Fire Station, TV Station, Rainforest, Coral Reef, Dinosaurs, Space Station, and others, all w/iPad apps. Roxie makes presentations on transitioning from print books to apps, nonfiction and concept books, gamification, and crossmedia. www.roxiemunro.com
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 Linnette Attai
Linnette Attai is the founder of PlayWell, LLC, a compliance consulting firm that guides companies in the US and overseas through the regulation and industry self-regulation surrounding digital and mobile privacy, user safety, security, product development, content, advertising and marketing. Linnette has over 20 years of experience in the compliance industry, with special expertise in the youth entertainment and education sectors. She is an expert in data privacy regulation, including COPPA, FERPA, SOPIPA and more. Prior to founding PlayWell, Linnette served as Vice President, Standards & Practices for Nickelodeon and as a compliance executive with CBS.
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