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Last week we looked at Google's ambitious plans for the future, but why is Google in such a position in the first place? Odds are you, as a consumer, have never sent Google a dime - or Facebook, or Twitter. It's easy to see how Apple (or, if you're old enough, Microsoft) achieved such heights, the results of which you're likely using to read this sentence. For the rest, the cliche stands - "If you don't pay for the product, you are the product." Or, at least, an eerie, digital facsimile of you. Sara Watson confronts her "digital doppelganger" in a brilliant essay, exploring the perils (and promise) of her algorithmic proxy.
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Social media virality is rapid, unpredictable, and difficult to manufacture. As such, fast action is require to capture virality, and executed properly can produce stunning results. Case in point: Kohl's. Within 24 hours of Candace Payne's now world-famous Chewbacca Lady video taking off, Kohl's responded by sending Payne and her family more masks and $2,500 in Kohl's gift cards and posting a video starring the family. 30 million views later, we have an excellent example of a brand acting quickly on its feet to capitalize on virality.
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Cultural archaeologist Chuck Klosterman conducts an interesting thought experiment, asking "which rock star will historians of the future remember?" Exploring examples of genres long since passed, from whence a singular artist came to represent the artistic record, Chuck ponders the cultural legacy of Rock, and those artists most poised to lay claim to its throne. Go read it.
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Boss moves. #ASQUAD
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See ya next week...
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