The Campaign Company specialises in social research and behaviour change. This is your guide to what we’ve been reading. Here’s what’s coming up this week:
Hello and welcome to the TCC Weekly – the Friday bulletin for people who know their Glass Ceiling from their Glass-Steagall.
This week we look at the Bernie fans switching to Trump and the fresh-thinkin’ new GOTV drive for young people. We also provide the test of how middle-class you are, explain how Co-op’s re-brand takes it from Pioneer paradise to Settler safe haven, and provide a de-brief on the Cruddas review, which TCC did the analysis for.
And of course, there’s Charlie’s Attic – your all-singin’, all-dancin’ arsenal of TCC Weekly afterthoughts.
David Evans
Director
If you see a link you think is worthy of The Weekly then just email it to us and we’ll accredit you for the good spot and give you a free TCC exclamation mark to say thanks. Meanwhile, if you’re interested to see the mad, marvellous and missable articles featured in recent weeks then just click here for the full back catalogue of TCC Weeklies.
Are Machiavellian conceptions of power redundant? The new book The Power Paradox suggests so, as it argues that climbing the greasy pole is more about social intelligence than naked opportunism. Plus get clued up on nonverbal power with thisHuff-Po blog.
Elsewhere, strategy consultancy McKinsey weighs in on debates about behaviour change, with an overview of what the nudge approach means for issues like tackling youth unemployment. And from the very broad to the particular, Scientific American reports on a simple but innovative way of improving accuracy of police line-ups.
One decisive demographic come 23rd June could be young people, but only if they know that’s when the vote takes place. Research suggests almost two thirds of students don’t. The Remain campaign, meanwhile, has been encouragin’ the yoof to register in time with this campaign – Newsweek assesses its chances of success.
The Values Lab is based on the Values Modes segmentation tool – created by Cultural Dynamics and used by TCC– which divides the population into ethics-driven Pioneers, aspirational Prospectors, and threat-wary Settlers. Take the test here to see which you are.
The Values Lab turns TV studio this week, as we showcase the findings of the many Values Modes related materials out there this week.
First up this week, our very own David Evans writes in the Huffington Post about the Values debate. Does catering to people’s Values appease of fulfil? Are value judgements ever ok? Take a read here.
On the topic of Labour’s toxicity with Settlers, meanwhile, this week saw John Denham’s advice on Englishness and Tristram Hunt’s booklet on patriotism. There was accusations of Pioneer sneering from Labour activists, who were accused of being like Ryan Air passengers – a characterisation which Pat Glass and anti-Ukip campaigners did little to allay, and which is corroborated, very possibly, by Gillian Duffy’s support for Brexit.
The TCC verdict is that the problems in a lot of this lie in Pioneers’ failure to understand Settlers – a group who superficially have the overlapping concerns and priorities to post-materialist Pioneers, but who hold them for very different reasons.
Rue the fact you’ve missed Towel Day, the annual celebration of Douglas Adams, but make up for it with 10 facts about the author, and some of his best quotes to live by, before testing your Hitchhiker’s Guide knowledge with this quiz.
