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Thank you to Jennifer "Houli" Houlihan of Austin Music People for illustrating how technology can support and enhance the live music industry from performances and festivals to streaming and licensing, and how tech contributes to Austin’s leadership as the Live Music Capital of the World.
You may find the event slides here.
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Houli updated the crowd on the state of the live music industry in Austin stating that Austin's music and music tourism industry generates nearly $2B in ecomonic impact each year; however, many musicians and support professionals are working for tips only or minimum wage and fall below the poverty line. Released in June 2015, The Austin Music Census pointed out several issues that need to be addressed. For example, venues struggle with rapidly rising rents and changing consumer behaviors (ability to stream music for free, unwillingness to pay higher door covers, lack of cash for tip jars). Also, there is a lack of affordable office and collaborative space for the music industry and associated small businesses. How can the community and the technology sector remedy these problems?
In February 2016, Mayor Steve Adler issued the Austin Music and Creative Omnibus Resolution. Houli explained the key areas of focus in the Omnibus including music industry development, city regulations, operations & incentives, and affordability.
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Tech can absolutely help sustain the music industry!
Through the creation of new revenue streams in the face of shrinking record deals, expensive tours, and vanishingly small streaming royalties, technology can encourage good consumer behavior and support musicians and industry personnel.
Houli invited three guest speakers to demonstrate music technologies that are helping to create revenue for the music industry in Austin.
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On Vinyl promotes local artists in three ways: press, sonic branding, and social initiatives. Nathalie Phan, CEO, explained how their technology provides a solution for local businesses to legally play licensed local music in stores and restaurants. Companies often go through a middle man company for their music branding because it saves them time, money, and effort. But instead of using mainstream music, On Vinyl Music sources from local musicians. They grow local brands with local artists that fit their profile and make sure those artists are paid for their work.
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Roy Truitt, CEO of HubCiti, shared his smart city app that helps citizens navigate their daily life from shopping to transportation options to city services to dining and much more. This technology also connects fans with band with venues. Local music lovers can find any band or venue to enjoy live music. Bands and venues get a free appsite in the app to promote their music and shows, thus growing their revenue stream, selling more recording music and merchandise, and getting more exposure and gaining a larger following of supporters. More exciting revenue generating features are coming soon. Stay tuned!
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In an ever increasingly smart phone, attention deficit world, audiences expect an experience and musicians must compete for the attention of fans at live shows. That is where Synesthesia comes in. Theron Pray, CEO of Synesthesia, demonstrated his technology with the help of artist and musician, Michael Garfield. This technology transforms sound into color and art through a hands-free audio reactive software program that displays onto any screen or monitor. It empowers musicians to create a unique experience for their fans and gain a bigger following of supporters.
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Participate. Collaborate. Create.
Connect with the speakers:
Jennifer Houlihan twitter | LinkedIn
Nathalie Phan twitter | LinkedIn
Roy Truitt twitter | LinkedIn
Theron Pray twitter | LinkedIn
Michael Garfield twitter
AND...
- Pay the cover
- Tip the band
- Buy some merch
- Pay for downloads
- Try local apps
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Keep the conversation going!
Introducing the Austin Forum Slack Channel and LinkedIn Group!
Feel free to join now and post comments, suggestions, and other items of interest to carry on the conversation. As a member of the newsletter mailing list, you will be receiving an invitation to join the Slack Channel.
Slack Getting Started Guide
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Lisa Barden invited guests to come out to the ATX Hack for Change event that was held at St. Edwards University on June 3-5, 2016. Hack for Change is Austin’s response to the National Day of Civic Hacking, a White House initiative started in 2013 to inspire citizens to come together and improve their communities. Since 2013, ATX Hack For Change has brought together people from all walks of life to tackle the unique issues facing our weird city. This hackathon focuses on social good projects, from creating mobile apps that streamline volunteer work feeding the homeless to aggregating data for where our sidewalks should be built.
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Mitch Jacobson invited guests to join the
Austin Convention Center
Austin, TX - June 13-15, 2016
The City of Austin is hosting North America’s premier gathering of Smart City leadership, attracting over 200 city executives and teams, corporate and investment leaders, innovative technology companies, and government program managers.
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Congratulations to our lucky winners for correctly answering the SXSW Interactive trivia. Two people won a FREE badge to the 2017 festival!
Join us next month for a chance to win one of two badges given away by Hugh Forrest of SXSW Interactive.
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Join us in July at the George Washington Carver Museum for
The lack of diversity in the national tech community often results in limited opportunities for women and Underrepresented Minorities (URM) to innovate and participate in this industry.
Join panel moderator Ruben Cantu, Executive Director of Austin+SocialGood and panelists, Laura Donnelly (Las Latinas), Michael Henderson (Developers Doing Development), Dawn Jones (Intel), and Carl Settles, Jr. (e4 Youth) as they showcase new initiatives that Austin leaders are employing to address the issue of diversity in tech.
WEDNESDAY, July 6, 2016
Boyd Vance Theater at George Washington Carver Museum
1165 Angelina St.
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Special thanks for Newk's Eatery for the fantastic, tasty catering. Be sure to visit Newk's at the Arboretum North Austin and watch for their new location in downtown Austin-- coming soon!
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