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Delivered through the medium of English
Provide heritage organisations with a practical introduction to the key aspects of operating a successful retail outlet in a museum or heritage site
Target group: Trustees, staff and volunteers in heritage organisations including museums, libraries, archives and natural heritage organisations.
Learning outcomes:
By attending this course you will be able to:
- Develop a planned approach to buying and product selection
- Appreciate the importance of visual merchandising and display
- Understand the financial aspects of retail management including key performance indicators
- Understand the importance of selling and its vital role in the success of a heritage shop
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