Press & Storytelling - Startup Digest - June 3rd - June 10th

Press & Storytelling	June 03, 2016
Press and Storytelling Resources for Startups.

Press & Storytelling Startup Digest is curated by:

Claire Topalian - Public Relations and Communications Strategist

Contact Claire Topalian at claire.topalian@startupdigestmail.com

Applications Open for Techstars IoT Accelerator in NYC

The Techstars IoT Accelerator is for startups who are focused on the infrastructure of the future with specific emphasis on software and artificial intelligence, connected enterprise, smart cities and energy, advanced manufacturing, health and wearables, logistics and automotive, VR, AR, drones and robotics, agriculture, and the connected home. Applications close July 10 and the program takes place in NYC. Learn more.

Brandspeak: A Hero’s Journey—A Storytelling Framework for Business

Joe Pantigoso - Brand Channel

Given that humans are hardwired for stories—we remember them, we’re compelled by them—storytelling is a powerful way to connect with customers to build brands. A recent seminar given by Shane Meeker, Procter & Gamble’s Historian and Corporate storyteller.

Documentary Storytelling: 6 Examples From Brands That Nail It

Clare McDermot - Content Marketing Institute

Brands like Patagonia are master documentary storytellers. These brands are immersed in the visual world and have a clear point of view to share with their audiences. What about brands that don’t have such a rich source of stories to pull from? Or brands you would not associate with artistic film projects? What can we learn from the projects they launch?

Not Using Storytelling In Your Marketing Campaign Yet? Now's The Perfect Time To Start

Jayson DeMers - Forbes

Stories come in all shapes and all sizes, and there are many ways to tell an effective story—or an ineffective one. But something about the nature of stories compels us to pay more attention, and usually, recall more information from them. Right now, storytelling is more effective, more powerful, and easier than ever to adopt as a marketing strategy—so it’s the perfect time to create one for your business.

Startup storytelling: Why having a great narrative matters

Erin Bury - Financial Post

How startups can approach their own stories like big brands.

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