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British Florist Weekly Newsletter
 
It seems that each and every week the promotion of our industry and florists receive just keeps growing! Not to mention everything I need to tell you (in case you've not seen it) - we all know at the BFA just how much time and energy running your businesses and working as a florist takes - the BFA's run by Florists for Florists, we know exactly where you're coming from and we salute each and every one of you!

From Prime time BBC TV to FleurEx Gala Evening!

We're delighted to announce 'Singing Florist' Laura Thornton will be Joining us at FleurEx 2016 and entertaining us at the Gala Evening performing as she did to over 5,000,000 viewers on Michael Macintyres 'Big Show'.

Find out more about Laura's TV experiences and how we're in for a treat! by CLICKING HERE or on the link below.

FleurEx is a must see show that get's bigger and better every year.  We've got more announcements to make about what'll be at this years FleurEx but we promise you'll be inspired, entertained and come away with great ideas to use in your business.  And if you've never been to the Gala Dinner and Industry Awards it's a fantastic chance to mingle with Industry friends and colleagues.  There is the Chairman's Drinks Reception with complimentary drinks, Gala Dinner with a 3 course meal including half a bottle of wine per person and you'll be the first to see the announcements and hear who wins both Student and Industry Awards.  And of course the evening wouldn't be complete without Disco & Dancing until late - time to let your hair down and shake your bootie on the dance floor, or kick back and have a quiet drink (or both!)

British Flowers Week - just one week away!


Are you all ready for British Flowers Week? Whilst this event is championed by our friends and members at New Covent Garden Flower Market - (NCGFM)  it's truly a national event that every florist can get involved with and have benefit their business.

We've created web pages which give you all the information you need and ideas of what your business can do really simply to get involved.  You can still get your personalised British Flowers Week labels entirely free of charge from the paper studio - again all the info you need is on our website CLICK HERE to head to that section.

If your local supplier doesn't have British Flowers, great supporters of the BFA - Florismart have announced some exciting news this week: wholesalers from the NCGFM have joined the Florismart market place, and so NCGFM's British Flowers and foliage are available from them and can be delivered anywhere in the UK overnight on next day delivery - If haven't looked into Florismart to see what they do and how they can benefit your business take a look, they offer a BFA member benefit of £30 off your first order too CLICK HERE to see their page on the BFA website. If you're not a member the Half Price Membership is still available so just £40! (if you don't mind us saying it's a no-brainer! as there are stacks of benefits!)

Don't forget to enter the Window Competition celebrating the Queen's 90th Birthday  (as shown below).  If you've got the perfect window, celebrate this great occasion and reap the marketing opportunities by entering.  We understand how busy you are but don't let these opportunities of promoting your business slip by!
You'll find loads of ideas or for British Flowers Week by CLICKING HERE!
Kay Willis
RHS Chelsea Young Florist of the Year
More Info.
Special Entertainment for FleurEx Gala Evening
More Info.
WINDOW 
COMPETITION
Queens 90th Birthday
More Info.
Shop Window Competition - The Queens 90th Birthday !

Although we've already seen celebrations in May, Saturday, June 11th is the official annual celebration of the Queen's birthday, Trooping the Colour, otherwise known as The Queen's Birthday Parade.

On Sunday, June 12, will see the climax of the Queen's birthday celebrations, The Mall in London will be transformed into a giant street party for The Patron's Lunch, with 10,000 guests eating a picnic lunch and being entertained by street performers and circus acts.  The Queen and the Duke of Edinburgh will take part in the event from a specially-built platform on the Queen Victoria Memorial in front of Buckingham Palace.

The event's organiser Peter Phillips, the Queen's grandson, is keen for the event to be replicated with street parties up and down the country and across the Commonwealth so check out what's happening in your local area, get the local paper aware of your window display and how it's being entered in a national competition being run by the British florist Association. (Marketing like this for your business is priceless!) your local community will love to hear about this!

Oh did I mention your window can win you an Ipad Mini too?

The Queens 90th Birthday,  Shop Window Competition - Click Here and Learn More

Brexit from the Florist View Point


Florist have asked what is the Association's view on the forthcoming Referendun, so we've created an enlightening webpage dedicated to it... the content is taken from a paper written by the President of Florint who happens to be a British Florist with a shop in the UK.  Mark Ward researched the topic discussing it with Industry experts including many European suppliers.  It's well worth a read of this page written by a florist for florist, so take a look before making your decision on voting. CLICK HERE TO READ THE ARTICLE

Did you see 'The World Biggest Flower Market'?
 

Friday evening (27th May) saw BBC 2's programme explaining about the flower industry, it was a great programme that honestly explained many of the processes behind what gets flowers into our hands and businesses! As the Beeb wrote "It's an extraordinary story of incredible logistics - one in which science, technology and human ingenuity combine to meet the demands of a multibillion-pound industry built around something as romantic and ephemeral as a flower."

It's still available to watch click on the link below or CLICK HERE to be taken to the website

The Worlds Biggest Flower Market - well worth a watch!

When Flowers Become A Dutch Master Painting!


Take a look at this larger-than-life art installation that stands 6.2 metres tall by 4.6 metres wide, it was a combined effort of almost 30 florists working over 2 days.  It was commissioned to celebrate Funnyhoflowersdothat.co.uk’s support of the Dutch Flowers exhibition at the Gallery, we at the BFA were sworn to secrecy when approached about the project but at short notice (after the gallery signed off the project) we were pleased to get a team of volunteers together - some of our RHS Chelsea Young Florist of the year competitors were pleased to return to London and take on another floral experience that they're unlikely to ever forget!! 

From 2nd until the 6th June this 35-square metre living painting floral masterpiece will be on display outside the National Gallery visible from almost anywhere in Trafalgar Square, it's a great promotion of flowers and florists, thank you Chanel - who organised this epic task for Funnyhoflowersdothat.co.uk’s part of The Flower Council of Holland.

It stops everyone in their tracks, the perfect photo opportunity that everyone was making great use of.

The floral masterpiece will be on display outside the National Gallery from Thursday 2nd until Monday 6th June, its a feat of nature as well as engineering:
  • The structure weighs 1,815 kilograms
  • It is made using 100 blocks of Oasis florist’s foam with 26,430  stems of 26 different varieties. 37 different colours were used to create depth and shading
  • Over the course of the five days, the flowers will be replenished twice bringing the total number of blooms to 52,950
  • The complete installation stands 8.2 metres from the ground; about same height as two average London double decker buses
This Weeks Consumer Website Articles
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This time promoting it to our consumers!
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We hope you've enjoyed this weeks Newsletter if you've missed previous ones and would like to see them CLICK HERE

Remember you can find lot more information on our websites
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Copyright © 2016 British Florist Association Ltd, All rights reserved.


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