ProFound Newsletter # 12

ProFound Newsletter - July 2016, No. 12

2016 ORGANIC AFRICA PAVILION DRAWS +500 BUYERS

February 2016 marked the successful return of the Organic Africa Pavilion to Biofach. At the trade fair in Nuremberg, ProFound and invited exhibitors promoted Africa as a source for high-quality organic products. The Pavilion enabled exhibitors to meet over 500 potential buyers.

The nine exhibitors from Ghana, Senegal, Ethiopia and Zimbabwe presented value-added and speciality products to Biofach visitors, including baobab, honey, cocoa, desert date, neem and coffee.

We had a great time at the Organic African Pavilion. To have an experienced representative from ProFound in conjunction with the producers, proved to be very valuable. Fuad Aman, founder, Limera - Sweden

Do you want to participate in the Organic Africa Pavilion 2017? E-mail us at mail@thisisprofound.com

BRINGING 27 ENTREPRENEURS TO EUROPE

In the first half of 2016, ProFound supported 27 entrepreneurs at European trade fairs. This is where they made valuable business contacts and even finalised orders.

We supported companies from South Africa, Indonesia, Pakistan, Peru and Colombia at Biofach for organic food products; In-cosmetics for natural cosmetic ingredients; and Vitafoods for natural ingredients for health and food products.

The market orientation training at VitaFoods has helped us understand the EU market standards, certification requirements, market entry requirements and expand our sales network in the mighty EU markets in a professional manner. Mak Lodhi, Director of Exports, BM Export - Pakistan.

Come find us at SIAL (Paris) and Health Ingredients Europe (Frankfurt) later this year or stay tuned on our website.

ETHIOPIAN HONEY ENTREPRENEURS: 7 CONTRACTS, 4 EXPORTING

Our work in the ASPIRE programme is showing great results. In 2015, we intensified our support to seven high-potential honey processors. This year, all of them have contracts with buyers, while four are already exporting. Two more are preparing their orders and will ship within weeks.

We encouraged all seven processors to focus on the organic market. Most of them have already found buyers for their organic honey and are just finalising their certification procedure. Five processors are preparing to exhibit at next year’s Biofach.

The ASPIRE programme aims to create a sustainable beekeeping sector in Ethiopia that supports 30,000 beekeepers.

Want to learn more? Visit our website or e-mail us at mail@thisisprofound.com.

A BOOST TO OILS, SEEDS, BEANS & PULSES FROM MYANMAR

ProFound developed a strategy to strengthen the oilseeds, oils, beans & pulses sectors in Myanmar. By combining market analysis with intensive field research and a stakeholder meeting with producers, we identified key opportunities and bottlenecks for the sector.

The resulting strategy will form the basis for further CBI work with the European private sector in Myanmar. It also sets out scenarios to cooperate with international and national partners. Later this year, CBI and RVO are looking to bring interested Dutch buyers to Myanmar to boost the programme.

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