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A lot of you have been asking me, “What exactly is going on here? What are you doing? Why is this happening?”
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Well, the point is to get some first-hand e-commerce experience and discover new ways to make our tools better for people who sell things online. And the reason I’m sharing our story in a crazed e-commerce diary called What’s In Store is because Tom made me do it.
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Just kidding. We created What’s In Store because we want to connect with you! When I wrote an email about how I cried (ugh, embarrassing) over a dumb thing, I got so many replies with words of solidarity and encouragement. That’s so cool. We hope you're finding encouragement and learning things from us as well.
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Speaking of which, I have a suggestion. While I’m definitely no e-commerce expert (not yet anyway), I have found one trick that's been more helpful than anything else since we started:
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I'm a disbeliever in multitasking. When I try to get all the things done myself, the results suffer. The best thing you can do is find a second set of eyes to take a look.
Like this:
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Of course, most of you probably don't have a Brad or a David nearby, but! You might have a Twitter friend who dabbles in design that can take a look at your email. Or maybe your babysitter has a blog and understands CSS well enough to help you get that pesky color changed on your shopping cart page. Or maybe a kind soul at the coffee shop will help you edit a rogue paragraph. You get the idea.
I know, I know—asking for help is hard! I personally hate feeling like I'm bothering people or like I'm incapable of taking care of everything by myself.
But here's the thing: most people will want to help you! When someone asks me for help, I feel valued and excited to lend a hand. Go ahead and try it. Just don’t forget to shower them with praise and compliments and snacks and high fives when they're done.
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Probably the biggest help I've asked for so far is—wait, I think I'll save that for next week.
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