You say it best, when you say nothing at all
As much as I hate that song, the tune started playing annoyingly in my head as soon as I saw the Apata billboard go up. It’s still there as I write this, so thanks a lot Ronan bloody Keating.
Back to the billboard… Apata came to us with the idea of a campaign based around a wave of kiwifruit to celebrate the seemingly endless quantities of fruit coming through the shed this season. This billboard with CEO Stuart Weston riding a wave of fruit is the result. The overwhelming response Apata got from the industry and clients showed the message got through loud and clear.
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