The LEHMAN, Lee & Xu China Trademarks Newsletter keeps you up to date on recent developments in
China Trademark law and practice
Disney Ready to Protect IP in China
With Disney World Shanghai opening this month, Walt Disney Co. has a long battle ahead as its moves to protect its intellectual properties in China. Performers dressed as Disney characters were recently seen at a competing new theme park established by China entertainment conglomerate Dalian Wanda Group.
The performers were dressed in costumes such as Snow White, Kung Fu Panda, and Captain America.
A Disney statement says, "We vigorously protect our intellectual property and take action to address infringement…Our characters and stories have delighted generations. These illegal and substandard imitations unfortunately disappoint all who expect more."
Disney's characters and trademarks are widely counterfeited in China. In October, the State Administration for Industry and Commerce launched a yearlong nationwide crackdown on the infringement of Disney trademarks.
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