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Electrifying News
June 21, 2016
How is your social media performing? Let our social media strategist examine one of your brand profiles and provide recommendations and a competitor analysis.  
Any questions? Let’s connect!
319-268-9151

Likes Are Not New Customers

Mark MathisWhat measurements really prove your ROI on social media? Is it really the number of likes your profile or post gets? We have good reason to doubt that.

As social algorithms get tougher on brands, it’s important to understand why social platforms are forcing brands to step up their game. Read on to find out which metrics really show ROI and which are just vanity metrics.

Building a Social Community

Ruby HibbenYou know social media is important and you’ve seen how big brands boast about their exciting results and growing following. You’ve even set up your brands social media profiles. But what do you do once you have that shiny new Facebook of Instagram account? What is the point of your carefully curated Pinterest board?

It’s all about building a community. How do you build a community, you ask? Watch our video and we’ll tell you!

 

Download – Best Use of Social Media Platforms 


How do you know which social media platforms are best for your brand? What if you’re on the right platform but you’re not sure if you’re using it to its full potential? Get our guide and we’ll show you the way.
 

Client Highlight: Iowa Insurance Divison

Iowa Insurance Division

The Iowa Insurance Division (IID) is a state agency that supervises all insurance business transactions in Iowa. When IID decided to tackle the problem of fraud committed against seniors in Iowa, Amperage Marketing helped spread the word.

Amperage developed the Iowa Fraud Fighters – Shield Your Savings educational outreach program so state and local agencies could teach older Iowans about protecting themselves from fraud and scam artists. We motivated Iowans to attend Iowa Fraud Fighter forums with a combination of digital ads, radio and TV advertising, and mailed forum invitations. Check out the statewide impact Iowa Fraud Fighters – Shield Your Savings had.

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What you need to know...


The Do's & Don'ts of Social Advertising

 

Interview with Stephanie Luhring & Margaret Whitson


Stephanie LuhringMargaret M. Whitson



Social advertising can work wonders as part of an integrated digital and traditional advertising campaign. Here are the top five things you should know:
  1. Do set your targeting carefully
  2. Don’t forget to segment your audience and create specific ads that appeal to each segment
  3. Do use A/B testing and research to help get your boosted posts or ads just right
  4. Don’t use only text – videos and images of people are far more engaging
  5. Do set up retargeting to remind people of your brand and message

AMPERAGE Highlight: Meet Taylor Jensen

Taylor JensenTaylor Jensen joined Amperage Marketing’s client service team as an account coordinator. A recent Wartburg College graduate, Taylor moves the needle with her fierce desire to learn something new in each client interaction – whether that is gaining a deeper understanding of her clients or discovering a fresh way to achieve their goals. Learn more about our resident yogi here.

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How is your social media performing? Let our social media strategist examine one of your brand profiles and provide recommendations and a competitor analysis. Any questions? Let’s connect! 319-268-9151
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