By Mark Mathis, Partner/Chief Strategy Officer & Director of Cool
What measurements really prove your ROI on social media? Is it really the number of likes your profile or post gets? We have good reason to doubt that.
As social algorithms get tougher on brands, it’s important to understand why social platforms are forcing brands to step up their game. Read on to find out which metrics really show ROI and which are just vanity metrics.
By Ruby Hibben, Account Manager
You know social media is important and you’ve seen how big brands boast about their exciting results and growing following. You’ve even set up your brands social media profiles. But what do you do once you have that shiny new Facebook of Instagram account? What is the point of your carefully curated Pinterest board?
It’s all about building a community. How do you build a community, you ask? Watch our video and we’ll tell you!
How do you know which social media platforms are best for your brand? What if you’re on the right platform but you’re not sure if you’re using it to its full potential? Get our guide and we’ll show you the way.
The Iowa Insurance Division (IID) is a state agency that supervises all insurance business transactions in Iowa. When IID decided to tackle the problem of fraud committed against seniors in Iowa, Amperage Marketing helped spread the word.
Amperage developed the Iowa Fraud Fighters – Shield Your Savings educational outreach program so state and local agencies could teach older Iowans about protecting themselves from fraud and scam artists. We motivated Iowans to attend Iowa Fraud Fighter forums with a combination of digital ads, radio and TV advertising, and mailed forum invitations. Check out the statewide impact Iowa Fraud Fighters – Shield Your Savings had.
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