The LEHMAN, Lee & Xu China Trademarks Newsletter keeps you up to date on recent developments in
China Trademark law and practice
China Supreme Court finds Increased Damages for Infringment of
Famous Trademark
A March 2016 decision by the Supreme People’s Court surprised by finding that a trademark’s reputation may be taken into account when determining infringement, and by raising the level of damages awarded against an infringer.
Everyone knows the “MICHELIN” brand of tires and the iconic “Michelin Man.” In China these Trademarks are registered as follows:
In 2010, it was discovered that one of the brand’s former distributors in China was using the following marks:
The lower courts in which the matter was heard awarded Michelin RMB 60,000 in damages, but found that the mark “CENCHELYN” (Figure 5) did not infringe on the “MICHELIN” (Figure 1) mark.
Upon appeal to the People’s Supreme Court, damages were raised to RMB 500,000, the maximum allowed by China’s Trademark Law, on the basis of the strong reputation of the Michelin brand. The court also ruled that Figure 5 does indeed infringe on Michelin’s Figure 1. We are please to see the Supreme Court raise the damages in this case. This appears to be one more sign of stronger trademark protection and enforcement trends in China.
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