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Welcome to the 60h issue of Digital Leadership Inspiration 

Thank you for taking the time to open the email, here are the past issues. 

Google Hangouts


9 Ways of Having Fun in Life Without Alcohol and Drugs

From 6th June, with Filipe Carrera, Peter Milligan and Sofie Sandell. 

Next Hangout is 13th July. 
9 Ways to Work with and Benefit from Diversity

Book me to speak


When I started speaking I said I will speak in any country I'm invited to. That's still my motto. 

New talk April 2016 
'Prevent digital stress and organisational mess' 

sofie@sofiesandell.com
Photographer Sandra Donskyte
Hi everyone, 

I’ve spent a big chunk of the last ten years living and working in London. In the last 18 months, I’ve felt a big difference, I’ve not felt welcome. I may be sensitive, but for a long time I’ve seen the racist tendencies grow stronger, and now after Brexit, it’s exploded on social media. 

All over the media and social media people have been discussing how the UK should solve issues with its public services, how to set up a society that is strong for the future and what kind of change is needed. 

Many strong voices are suggesting that it is the ‘bloody foreigners’’ fault all together. 

I’m a foreigner and some of the things I’ve worked on in the UK are: creating appropriate standards for crisis management with the Cabinet Office, creating standards for flood protection products, making sure that people can watch TV online and I’ve taught thousands of people how to manage social media and digital strategies. I know it’s disgusting what one of these foreigners has dared contribute. I have also spent years volunteering with organisations that encourage entrepreneurship and better leadership skills. Shame on me. 

Last week on Friday I was in Sweden to celebrate Midsummer, one of the most important events in the Swedish calendar. I woke up early to check the referendum result. I almost fainted because of the pain I felt when I read the result. 

Right-wing racist voices who had been lying their way through the campaign had won. 

Politicians who are lying and manipulating their message in a campaign should be banned. I can’t believe that the UK allows people such as right-wing politician Nigel Farage to spread lies in the way he did. Is there anywhere you can go and complain? Would be good to have a formal body to deal with lying politicians. They would be very busy. 

The EU is not perfect. It has many problems and it’s hard to fully articulate its pros and cons.  

The EU has a branding problem because it’s hard to say what it does. When people who were supporting Brexit asked me what the EU is good for I found it hard to give them just three strong arguments. 

Last year I was at a large party and I spoke to a Swedish politician who was working on EU relationships. According to him the EU is about peace and helping create better living standards in the countries that are members. Hmm, has he ever visited a deprived area where people feel little hope for the future? How is the EU helping them? 

There is a lot of tension around European borders and why they are there. It’s borders that create suffering and people die to get into Europe. 

All countries that are members of the EU have national political problems and they’re not the EU’s fault. They are caused by other factors and if we are going to blame someone it has to be the local and national politicians who are not making big and brave plans for the future. 

All countries need to look at: 

Do people have somewhere to live? In Sweden and the UK there are not enough cheap housing options. 

The school system: are we educating our children so they are prepared for the world we live in? Well, there is a lot to be done here isn’t there? 

Social care and helping people who, for whatever reason, are outside ‘normal’ society. There will always be people who for different reasons can’t support themselves. How the country you live in looks after them and makes life bearable for them is crucial. Does your country do a good job here? 

Infrastructure: how is your country investing in infrastructure and things like faster broadband? 

Security: do the police help you feel safe? There are improvements to be made here in most countries I believe. 

The healthcare system needs to be better managed everywhere, and we need to strive for a society of health habits. To stop the food industry making money on selling crap sugary food would be a good start. 

All governments ask their citizens to pay taxes to support the country and its systems. Who are the big villains here, and who is not paying taxes? It seems a bit strange to me that large corporations are allowed to avoid paying any taxes at all when they have a huge presence in a country. By making it harder for them to slip through the system you can get a lot of money you can invest into the society. 

There are lots more things that our national politicians are working on and looking at for their country, these are just a few issues. That a country has problems like these above has nothing to do with the EU.   

I think it’s going to be hard for the politicians who support Brexit to make the UK leave the EU. When I counted last week 479 members of the parliament out of 650 were against leaving the EU. 

The world is global. We move and work wherever we can. The internet is a blessing for business and connection. 

If we are going to look for a scapegoat to blame it can’t be the EU. The UK’s problems are local and national, they were not created by the EU. 

The branding problem is that the EU needs to look at what they do and whether it is in line with their purpose. And I have an important question to the EU: 

Is there anywhere you can go to read a simple account of what the EU has achieved and is working on? I need to sharpen my three arguments for why the EU should exist. 

Thank you. Tack. Merci. Vielen Dank! 

Sofie 

PS. Download a PDF for nine tips for better collaborations by preventing digital stress and organisational mess.

Email: sofie@sofiesandell.com 
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Social Media Q&A 

About Sofie Sandell


Sofie Sandell is an international speaker who speaks about leadership, social media, marketing, personal branding and online communication. She is based in London, UK and Sweden. In 2013 Sofie published her book first book on Digital Leadership, exploring leadership, your ability to improvise and creativity as driving forces for new ideas in the digital world.

Social media and new technology have created new habits and new challenges. It’s a gift that we should use carefully and with the best intentions. Our understanding of ourselves and the world changes hugely when we connect with new technology. 

We live one life, and our online life is weaved into our real life.

Sofie runs a popular social media Q&A that raises some of the big questions about life in relation to  social media, you are welcome to email her if you have any questions hello@sofiesandell.com. 

Previously Sofie studied behavioural science, and organisation and leadership at Lund University in Sweden. Sofie is also an award-winning leader in a non-for-profit organisation. 
Copyright © 2016 The Social Media Impact Factory, All rights reserved.


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