Welcome to the latest issue of Brandtech News, an update on building brands better, faster and cheaper, using technology.
It's an occasional newsletter - but we know how busy everyone is, so there's a simple unsubscribe link at the bottom.
The four main challenges CMOs are currently facing
The major issues with which chief marketers are currently wrestling are explored in Advertising Age.
Reddit - no need to be scared!
Once a place no brand dared to tread, Reddit has real ambitions about the kind of company it wants to be. Adweek takes a look at its massive potential.
"We need to discover what it means to tell stories, not through a rectangle, but through human experience.”
That's Marc Mathieu, Samsung USA CMO, talking about VR. Venture Beat looks at the company's Creator program, which aims to accelerate learning about storytelling in VR. AndM&M Global covers Samsung's Cannes Lions session on how VR can reimagine the ways we express creativity, engage culture and experience compassion.
Students apply brandtech thinking to brands
And the results are awesome. Fast Company takes us through the five winners of the student awards, Future Lions. Every idea had to use methods not available three years ago. The teams instinctively sought ways to use technology to make a brand more useful.
Programmatic - the way forward
Fraud, bots and the adblockalypse, it's been beset with issues but programmatic is still the future. Digiday takes an in-depth look its current state and how to fix it.
Explainers (because no one knows everything)
AI, deep learning and machine intelligence, a video primer.
