'Driving Change in Luxury Automotive' Whitepaper 

The luxury vehicle market is growing rapidly. A recent Future of Global Luxury Vehicle Market Analysis report predicts luxury car sales will grow at an annual rate of 35% from 2019-2023. It is vital that car manufacturers are prepared to apples to the shifting mindset of the luxury consumer in order to reap the benefits of the growing market.

So in a rapidly-changing world, with technology advancing at hyper-speed, and shifting consumer attitudes, what experiences and values do consumers expect from luxury brands? What are manufacturers’ and retailers’ roles in the future ecosystem? How do automotive brands recalibrate their strategies to compete in a future market where traditional ideas of luxury are changing?

In this report we discuss:

- How to approach a changing market with strategic partnerships.
- The importance of rapidly-developing technologies and the digital experience.
- How ideas of luxury are changing.
- How brands can strategise to align with the values of their consumers.
- Why sustainability should be a priority for luxury brands.