Welcome to Rev Up Readership — your guide to Catching Your Readers |
 | | July 2016 // Don't get lost in transition |
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‘Signal words’ — aka transitions — help readers follow along“Signal words” are the narrative glue that helps readers see what’s coming next, understand your whole message and see how the parts fit together (Herber, 1978). "If we encounter thus, therefore, consequently and the like, we know that the next statement should follow logically from whatever has already been presented," writes Bonnie J. F. Meyer, Ph.D., professor of educational psychology at Penn State. ... |
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 | Choose between internal and external transitions | |
|  | Internal transitions make your message flow | |
|  | Four kinds of internal transitions to choose from | |
|  | External transitions move readers from section to section | |
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New and Noteworthy |  | Don’t get lost in transitionWhen I profiled a tax attorney who hosted a rock radio show by night, I spent far too much time trying to transition from his opinion of the Stones to his legal philosophy. |
|  | Avoid transitional clichésTransitions can be hard to write. Maybe that's why we keep turning back to these hackneyed transitions, listed in a Poynter Institute forum. |
|  | What writers and others say“Words do not create transition. Ideas do.” — Peter Jacobi, journalism professor emeritus at Indiana University, in The Magazine Article: How to think it, plan it, write it |
|  | Keep readers reading, skimmers scanningWhat if I told you there was a magic wand that kept readers reading and skimmers scanning — even after their attention begins to wane? |
|  | Poynter's Roy Peter Clark offers five reasonsAny story of any significant length should have subheads, says Roy Peter Clark. Clark, The Poynter Institute's editorial guru, says those subheads can do five key things. |
|  | Learn to make releases relevantLearn to make your PR pieces stand out in a sea of media relations in this Master Class, July 27-28 in Portland. Rev Up Readership members save $100 with code RURPD100 |
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|  | © 2016 Ann Wylie • All rights reserved • Thank you for subscribing to Rev Up Readership.
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