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| 15th
July, 2016 |
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Dear Member,
Sub : PROGRAM ON "We are practical, Not just spenders" – Youth"
World Zarathushti Chamber of Commerce (WZCC) and Zoroastrian Youth for Next Gen (ZYNG) have organized an Event called "We are practical, Not just spenders" – Youth, a Workshop dedicated for the Parsi youth.
You will enjoy reading this survey especially if you are a youth (Parsis are young forever).
Recent trends on spending money reveals some interesting facts about how our youth engages with money. Consumption has emerged as an important symbol of identity rather than a mere action of purchase. It's no more about "my" background (family, religion, country) but it's now about "who I am".
The youth refutes any brand obsession but is highly influenced by bargain deals. if it is a good deal he may land up buying 3 pairs of shoes in spite of his need of only one. Youth psychographics suggests a high percentage of impulse buying behavior which reflect high aspiration and pent- up demand.
According to a KPMG survey, on what drives first-time consumers' purchasing decisions, India's youth has been characterized as "highly experimentative", with regard to food, media and personal care
This how we love to Spend and Save:
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Per month Spending |
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The Wallet Share |
% |
| Electronic Gadgets |
14.5 |
| Shopping - Clothes, Accessories |
21.6 |
| Fuel |
17.4 |
| Eating out - Snacks, Drinks, Dinning, Coffee Shop |
8.3 |
| Partying – Pubs/Discos |
13.9 |
| Personal grooming - Spas, Salons |
8.2 |
| Movies |
6.4 |
| Malls |
9.7 |
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Per month Left over |
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The Saving share |
% |
| I keep it in Bank's Savings account |
33.1 |
| I give it back to my parents |
16.3 |
| I keep the amount for my future use |
32.5 |
| I invest my Savings |
17.5 |
| Others |
0.6 |
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Survey credit: Advertising Age, Neilson, KPMG, HT.
We respect the above facts and we will demonstrate to our youth how they can actually spend the way
they want with a little better way to organize their MONEY.
The details of this workshop are :-
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| Venue |
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Paradise Lounge, Radio Club, Apollo Bunder, Mumbai 400 001 |
| Date |
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Saturday, 30 July 2016 |
| Fees |
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Rs.200/- per person |
| Timing |
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Registration 6.00 p.m.; Program 6.30 p.m. - Followed by Dinner. |
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| As there are limited seats, registration will be on "First Come First Served" basis.
To register, kindly contact Zarine at WZCC office - 9619165444 / 23532522, email :
wzccindia@on-lyne.com |
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Best wishes,
Adi B. Siganporia |
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