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Tena hoki ra koutou nga kai whakahaere o nga pakihi tapoi, koutou e hoatu te manaakitanga ki nga manuhiri o tatou. Tena koutou.
We welcome Paul Davis, General Manager – Regional Promotions and Tourism, to the team full-time after close to two years of shared services between Northland Inc and Whangarei District Council - David Wilson (CEO)
Karly has just returned from India and Singapore where she attended NZ-run Kiwi Link India in Mumbai. Karly was there to sell our region, and offer training to one of our largest emerging markets. She also visited Singapore for further frontliner training.
Northland Inc has re-invested in the annual Tourism New Zealand 'North Island Touring Campaign'. The campaign will be in market until the 31st August. We encourage you to list deals on their website to take full advantage of this campaign - details below.
Until next time,
Paul, Karly and Sarah
Northland Inc - Regional Promotions & Tourism
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 As part of AUT's internship (also known as cooperative education), Amy Barclay will be joining the Regional Promotions & Tourism team for 12 weeks starting today.
The internship allows Amy to work directly in the tourism industry while furthering her studies. She approached Northland Inc as her areas of specialisation and interests are destination marketing, PR, cultural tourism and inbound tourism.
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Commercial Accommodation Monitor (CAM)
Download the Northland Commercial Accommodation Monitor - May 2016.
Monthly Snapshot
Guest night growth for New Zealand dropped in May, driven by lower levels of domestic accommodation activity throughout the country. Northland nights dropped 1.5%, a larger drop than the overall decline across the country of 0.4%. The larger drop in Northland reflects the relatively higher proportions of domestic accommodation activity, here compared to the national average. Within Northland, Whangarei nights had the largest drop, again reflecting our exposure to domestic business travel.
Year End data
Northland growth rate of 2.3% is behind the national growth rate of 5.3%, reflecting the higher proportions of international visitor nights on average in other locations. Whangarei nights continues to decline and bring down the Northland regional average, while Far North nights are increasing above their national average, based on continuing international visitor leisure growth.
International Visitor Arrivals
Jun 2015 - May 2016
Northland content on NewZealand.com
These statistics from Tourism New  Zealand give an overview of Northand-related content and activity across NewZealand.com for May.
- Visits: 43,687
- Page Views: 290,203
- Total Northland Referrals Generated: 11,599
- Domestic:32.5% International 67.5%
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TRENZ: NZ’s biggest annual international tourism event
TRENZ 2016 was held in Rotorua back in May, with a strong showing from Northland businesses at the annual event. A total of 12 operators showcased in the Northland stand (including three first timers) with a number of other Northland businesses represented in the national section. There was overwhelming positivity at both a regional and national level and we were impressed at the buyer engagement.
We would love to grow Northland’s presence again next year. TRENZ 2017 will be held in Auckland and Northland Inc will again offer a First Time to TRENZ support programme and booth set up support. Contact Karly if you’re interested in finding out more.
Trade famils
Northland hosted a total of 46 famil participants from China, UK, Europe, North America, South America, Japan, Singapore, Philippines, India and Australia in the weeks leading up to and following TRENZ. The participants were able to visit a variety of trade ready products across Northland. Feedback has been overwhelmingly positive from buyers.
Already new Northland itineraries have been created based on the agents' experience in Northland.
One agent has already booked a trip for a client to Northland only two days after returning from her trip. The client had originally meant to head to the Coromandel but the agent persuaded them to visit Northland instead.
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Tourism New Zealand Campaign Shoots in Northland
Two Tourism New Zealand campaign shoots involved a luxury shoot and a Northland campaign which will showcase on a new Facebook advertising platform which is to roll out in conjunction with TNZ’s global 2017 campaign.
Media Results
In March we hosted 5 social media influencers and bloggers from the UK. They visited the Kauri Coast, South and North Hokianga, Ahipara, Doubtless Bay, Whangaroa Harbour and the Bay of Islands covering a range of activities. Overall, the trip’s coverage has had a combined EAV so far of $220,178.57. Here are a couple of the results...
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Loading Operator Deals
Tourism New Zealand, Northland and seven other North Island RTO's have invested in a heavy weight advertising campaign in the Australian market. You have the opportunity to leverage this campaign to drive exposure and bookings for your business. Instructions for loading deals.
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 TNZ need your input for their next four-year plan
Tourism New Zealand (TNZ) is now in the final year of its current four-year marketing strategy. The following survey is designed to gather your input into what they do now and what you think they should be doing differently into the future. Please take some time to share your thoughts - the survey will be open until the end of July.' - Access here.
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Marketing Made Easy 2016-17
With the full range of high profile digital, print and i-SITE advertising opportunities right here in one easy-to-use rate card, you can quickly pick the options that work for you, and create a cohesive, cost-effective marketing strategy for the year.
Budgeting is a breeze too - either pay up front, or choose a payment option that lets you spread your investment over multiple months. Try the easy-to-use booking form.
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- Northland Region records 1.795m guest nights per year, and by total guest nights ranks 6th in New Zealand (Auckland, Canterbury, Queenstown, Wellington and Rotorua are the only regions which record more nights).
- The ratio of international to domestic guest nights peaks in February each year at 49:51, and is lowest in June at 36:64.
- Tourism contributes $932m to the Northland Region’s economy and 3.7% of Northland’s GDP. Domestic visitors spend $709m (76%) and international visitors spend $222m (24%). (MBIE Regional Tourism Estimates April 2016 / Infometrics, Northland Region Economic Profile YE Dec 2014)
- 5,016 FTE jobs are sourced to Tourism activity in Northland, 7.6% of the region’s workforce. (YE Dec 2015 – Infometrics, Northland Region Economic Profile)
- There are an estimated 1,200 tourism-related businesses in Northland.
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