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An email mixtape of what's been burning up our #Slack channels this week.
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Top read this week: How This Man Duped a String of Ad Agencies and Almost Got Away With It.

THIS WEEK IN:

MUSIC & INDUSTRY


The now achieved promise of streaming services has put the entire universe of recorded music into your pocket. This, as it turns out, is too much for anyone to digest, sort, and consume, creating a problem Silicon Valley has yet to solve with code. So meet the people responsible for steering over a billion streams a week to your ears, inside the playlist factory.

MUSIC & BRANDS


Woah. It took all of about a week for Pokémon Go (everything you need to know about it here) to reveal the brave new world of augmented reality advertising. Brick and mortar retailers are salivating at the potential of digital / physical mixed reality that just might reverse a decades long trend towards irrelevance for retail storefronts. Just be careful out there (and there, and there).

RESEARCH & INSIGHTS


Why do certain melodies and chord structures produce certain emotions? Is it innate, something about the mathematical relationship between consonance and dissonance that’s hard wired in our genome? Apparently not, according to new research conducted with members of the Tsimané tribe in the Amazon who showed no preference between consonant and dissonant tones, despite clearly being able to distinguish. The results point to a more complex interplay between Nature and Nurture, and provide another small piece in the quest to understand the integral role of music in the human experience.

OTHER GOINGS ON


MEDIA DIET


Justice
Safe and Sound
AC/DC
It's A Long Way To The Top
(Flashback: Live 1976)
Track Changes
#21: Mayer Lemons
Alex Gibney on Charlie Rose

FROM THE FACTORY FLOOR


Jamie Foxx takes the stage on
the Honda Civic Tour in Brooklyn.

FRIDAY GIF


 

See ya next week...

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