Welcome to the latest issue of Brandtech News, an update on building brands better, faster and cheaper, using technology.
It's an occasional newsletter - but we know how busy everyone is, so there's a simple unsubscribe link at the bottom.
Changing the world, one Pokémon at a time
As early investors in Niantic Labs, the creators of Pokémon GO, we at You & Mr Jones are excited by the phenomenal response there has been in its first few days out in the world.
This is a game-changer for marketing and an incredibly significant moment in the tech world. It marks the lift-off from one-dimensional mobile video experiences on our journey into AR, 360 video and VR.
Of course, change is not going to happen overnight, but it is coming. It’s inevitable. Pokémon GO is more than a game, it's a game-changer, and it's is just one example - across VR, AR and AI there are going to be many, many more.
Billion Dollar Shave Club!
Unilever's big bet on Dollar Shave Club is discussed by David Pakman, VC at Venrock, one of DSC's investors, who shares his thoughts on why this company is so successful. (Clue: the CEO, Michael Dubin, is awesome.)
Instagram is just “curated bullshit”
According to John Jay, head of global creative at Uniqlo’s parent company, Fast Retailing. Jay talks to Glossy about his mission to create brandtech in fashion retailing that delivers tangible benefits rather than just gimmicks.
Don’t hijack the user experience!
Making ads that are easy to close or skip is the number one way to make them more acceptable, research by the Internet Advertising Bureau UK has found. Campaign looks in detail at the study into attitudes to different forms of mobile advertising.
PepsiCo & Mondelez on creating content good enough to sell
PepsiCo president of global beverage group, Brad Jakeman, and Mondelez chief media and ecommerce officer, Bonin Bough, are two senior marketers who intend to monetize their marketing output. The Drum looks at their ambitions and business models.
The Steven Spielberg approach to VR
Fascinating insight into how the master of cinematic storytelling is tackling the medium of VR. Tech.Co looks at Spielberg’s techniques and the tension between watching a story and participating in it.
AI, deep learning and machine intelligence, a video primer.
Snapchat - here's a handy step-by-step user guide.
Chatbots - a brilliant explanation with awesome graphics and clear examples.
Want something explained, demystified, decoded?
Email us at info@youandmrjones.com or contact us on Twitter @uandmrjones
News about us:
You & Mr Jones company, Mofilm, launched BrandtechTV in partnership with Accenture Interactive. The new YouTube channel provides content exploring the interaction between brands and technology. Check out Unilever CMO, Keith Weed, discussing the Foundry and Samsung US CMO Marc Mathieu talking about the potential of VR.
Our founder, David Jones, talks to Business Insider's Lara O'Reilly about why he invested early in the company behind Pokémon GO.
