It’s that time of year again. The days are starting to get shorter, the trees are starting to think about changing color, and young adults across the nation are packing their things and gearing up for another year off to college. Many business owners, especially ones not located directly in a college town, have a tendency to write off college students as potential customers. This is probably because many of us picture the “poor college student” portrait that has been painted for us through the years when in fact, this is a massive demographic (over 20 million college students in the U.S.) that, if tapped into, can have a significant impact on your bottom line.  Here are five things to think about when marketing to college students.