Update from Denise Lee Yohn.
10/06/15

10/06/15

Dear friends and colleagues,

Recent dismal financial results from McDonald's and Subway make it seem like fast food is dying.  But annual fast food sales in the U.S. remain well over $200 billion and the category remains a vital segment of the restaurant industry.  So, fast food isn't dying -- but it is changing significantly.   This brief contains valuable insights about the fast food category.  Hope you enjoy it!

P.S. Check out this video to see what I had to say on FOX Business TV about McDonald's all-day breakfast launch today. 

fast food dying

is fast food dying?

McDonald’s continues to lose customers and Subway's sales are declining.  The unit growth of fast casual restaurants is far outpacing that of quick service -- 9.2% vs. 1.5%.  So it might seem like fast food's popularity is waning. But fast food isn't going anywhere -- it's just changing significantly.  Here's my latest Seeking Alpha column on how fast food as we've known it may be dying, but it's getting better -- and that's a good thing. 

taco bell cantina

You can now get a beer with your burrito at Taco Bell!  The company has just opened Taco Bell Cantina in Chicago's Wicker Park neighborhood and this video will give you a look at it.  

Invalid Vimeo Video Id: 141073478 

extraordinary experiences

My new book, Extraordinary Experiences:  What Great Retail and Restaurant Brands Do, is set to launch in the next few weeks.  Among the seven retail and restaurants brands it profiles is how Popeyes Louisiana Kitchen, a mid-sized fast-food chain, fought back from near financial bankruptcy and franchisee mutiny by applying the first brand-building principle, Great Brands Start Inside.  And how Great Brands Commit and Stay Committed is embraced by the leaders at Jason's Deli who have run the regional restaurant company through 40 years of ups and downs.

Sign up here to receive a free chapter as soon as it becomes available. 

 

About Denise

denise lee yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 20 years. World-class brands including Sony, Frito-Lay, Burger King, and Nautica have called on Denise, an established speaker, author, and consulting partner.
For more information, visit www.deniseleeyohn.com
denise lee yohn, inc.
917-446-9325 | @deniseleeyohn
mail@deniseleeyohn.com | www.deniseleeyohn.com