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Making Social Media Pay Breakfast Seminar 
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INTRODUCING...

THE SPORT NETWORK
BREAKFAST SEMINARS

The Sport Network Breakfast Seminars, in partnership with fcbusiness magazine are aimed at all football clubs across the United Kingdom.
The aim of the Breakfast Seminars is to open up debate and discussion between respected speakers and an exclusive audience of delegates representing British football clubs and the football industry at large. The Sport Network events aim to aid sports industry professionals who are seeking to develop more profitable and sustainable 
businesses by tapping into a vast bank of knowledge and know-how of successful businesspeople in sport and from across a wide network of other industries. Each Seminar will be highly proactive and participative - including confidential issue processing and problem solving with leaders of non-competing businesses.
Breakfast Seminar 1:
Thursday 19 Nov 2015 at Fulham FC
Making Social Media Pay
Experts agree a lack of engaging content is hampering many teams’ efforts to generate either the buzz or the revenue that might be expected of football clubs. They give their take on:
  • Managing the challenges of Twitter and other social media.
  • Combating the efforts of rival entertainment providers
  • Where does the social media pot of gold lie?
  • Fresh thinking on community engagement
Pledge
The sport-network.com promise that every delegate will leave the seminar with 10 ideas they can immediately implement at their club.

Tickets priced at £100
'Early Purchase Price' tickets are available at £80 for people buying tickets before October 19th 2015.
 
SEE THE FREE SUBSCRIPTION OFFER INCLUDED IN 'EARLY PURCHASE PRICE' 

Guest speaker:
Professor Simon Chadwick

FREE subscription to fcbusiness magazine
(WORTH £40)
with every ticket purchased at the
'EARLY
PURCHASE
PRICE'.
This offer will expire on October 19th 2015
PURCHASE TICKET
Prof. Simon Chadwick

Professor Simon Chadwick holds the position of Chair in Sport Business Strategy and Marketing at Coventry University Business School, where he is also the founder and director of CIBS (Centre for the International Business of Sport).

Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport.

Although football clubs are finding that a digital strategy offers additional benefits, the potential for problems grow. One area capturing a considerable amount of attention at present is how to manage effective news flow from a club- while at the same time co-existing with local or national media.

In recent weeks numerous stories have picked up on the fact that several clubs have chosen to ban or enforce restrictions on journalists from traditional media. Chances are that some clubs feel that the opportunity that social media, combined with other communications resources, offers the chance to bypass local or national media. But the reality is that football clubs need to work with all forms of media, as well as fan groups and other external elements as failure to do so can destroy trust quickly.

Social media cannot be a substitute, but must instead work effectively within a wider media environment.

This particular issue demonstrates how an effective social media operation needs to address various cultural complexities. It may be a potentially lucrative marketing tool on one hand, but it is also a powerful means of communication that needs to be carefully developed- we explain how that balance can be found.

Simon is editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly.
Copyright © 2015 Baltic Publications Limited, All rights reserved.


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