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At TCC we specialise in social research and behaviour change. This is your guide to what we’ve been reading.

Hello and welcome to The Weekly – the collapsing soufflé in this Great British Nudge Off.

This week we reveal why men are attracted to non-conformist women, and explain why there’s a 22/1 chance someone in front of you in the Starbucks queue shares your birthday. Plus we explore why politicians don’t fear failure, and show the gentrification-forecasting heat map. And of course, there’s Charlie’s Attic – the last Pound Shop on the hipster high street.
 
David Evans
Director

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Here’s what you can expect this week:
  • Behaviour Change ~ Why smart people have bad judgement
  • Polls, Policies and Politics ~ Take the “Blair or Cameron” quote quiz
  • Health Hub ~ Read the rulebook on hover boards
  • Values Lab ~ See what a Pioneer wedding might look like
  • Charlie’s Attic ~ The new ‘coffee joint Vs chicken shop’ gentrification heat map

The Values Lab is based on the Values Modes segmentation tool – created by Cultural Dynamics and used by TCC
 
EastEnders’ new transgender character has brought ‘transgenderphobia’ to the fore this week. But, with homophobia still rife, who will be the hardest group to convince? We thought we’d put a values spin on this question, by asking how tolerant of homosexuality the three tribes are.
 
  Pioneer Prospector Settler
Very strongly agree that “Homosexuality should be accepted by society” 53% 36% 33%
 
The question asked people to give the statement “Homosexuality should be accepted by society” a mark out of six for how strongly they agreed. The table above shows those giving the statement a six (meaning they agreed as strongly as possible). It shows that Pioneers are far and away the most sexually liberal – although the parity between Prospectors and the traditionally more socially conservative Settlers is something of a surprise.
 
Also this week, read about the Pioneer bride who, as an off-duty paramedic, helped victims of a crash on her wedding day. 


 

And finally this week, Charlie’s Attic, the nudge capsule that’s always the bridesmaid:


Please click through onto our website for more details on what we do; the TCC website,  and if you would like to take our values test too!  Click here 
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