Paul Crabtree: Director of Velo, a London-based digital marketing communications agency with media owner clients including John Wiley, Informa, Universal Music and The Stage
Publishing Workshop: Essentials of Search Engine Optimisation ( SEO) for Publishing Professionals Date: Monday, 2 November 2015 Time: 9.30am - 5.30pm Venue: International Plaza, #34-08, 10 Anson Road, Singapore 079903 Fee: $329.25 (inclusive of registration fees) Fee for Bundle with Social Media Marketing for Publishing Professionals: $588.50 Register: HERE Discount: Members of the Singapore Book Publishing Association (SBPA) enjoy a discount for this workshop. Please e-mail alap@bookcouncil.sg for the discount code.
Synopsis
How do you ensure that your website is visible to Google and the other major search engines and that the content you carefully upload is discoverable? Search engine optimisation is often wrongly assumed to be expensive, and/or to be all about metadata but in 2015 that’s definitely not the case.
This refreshingly reassuring workshop focuses on what ANY company with a website can do quickly and easily to enhance their search rankings. It starts by explaining in plain English what SEO is (and isn’t) and then moves swiftly on to tips and techniques for really making a difference.
There is a mini-consultancy session with SEO-expert Paul Crabtree available on 4 and 5 November for companies who would like to ask Paul specific questions and receive immediate feedback on their company website's performance and suggestions for improvement. Please contact alap@bookcouncil.sg for more information.
Paul Crabtree: Director of Velo, a London-based digital marketing communications agency with media owner clients including John Wiley, Informa, Universal Music and The Stage
Publishing Workshop: Social Media Marketing for Publishing Professionals Date: Tuesday, 3 November 2015 Time: 9.30am - 5.30pm Venue: International Plaza, #34-08, 10 Anson Road, Singapore 079903 Fee: $329.25 (inclusive of registration fees) Fee for Bundle with Essentials for Search Engine Optimisation for Publishing Professionals : $588.50 Register: HERE Discount: Members of the Singapore Book Publishing Association (SBPA) enjoy a discount for this workshop. Please e-mail alap@bookcouncil.sg for the discount code.
Synopsis
Take your social media activity from ad-hoc to strategy with our down-to-earth workshop!
The challenge: decide which social media platforms you should be on, learn how to make it happen, develop a social media strategy, and measure its value to the business. Suitable for anyone wanting guidance in devising a social media marketing strategy and support in making it happen, or simply to take their existing campaigns to the next level. Examples will be drawn from all sectors, from fiction to scientific journals.
Damyanti Ghosh: Hershort fiction appears in Griffith Review, Australia; Lunch Ticket, Bluestem, The First Line, Ducts.org by New York Writer's Workshop, and other journals in USA
Writing Workshop: Come with Pen and Paper, Leave with a Story! Date: Saturday, 21 November 2015 Time: 9.30am - 1.30pm Venue: Heritage Place, #02-08, 21 Tan Quee Lan Street, Singapore 188108 Fee: $73 (inclusive of registration fees) Register: HERE
Synopsis
One of the most daunting challenges in writing fiction is sparking off a story—and this workshop addresses these challenges by providing practicable tips which anyone can use to create fiction! A combination of writing exercises focusing on the use of the body, heart, breathing techniques and writing prompts will encourage your individual expression and creative freedom to flow. The expected outcome is for each participant to write one or more drafts of a short story which the trainer will provide feedback on during the workshop.
Sheila Wee: Professional storyteller for 15 years and has been described as a Godmother of Singapore storytelling in various aspects of education
Writing Workshop: Did I Hear you Write? Using Storytelling to Support Children's Creative Writing Date: Saturday, 21 November 2015 Time: 2pm - 5pm Venue: Heritage Place, #02-08, 21 Tan Quee Lan Street, Singapore 188108 Fee: $93.50 (inclusive of registration fees) Register: HERE
Synopsis Discover how you can harness the enthusiasm children show in listening to stories and channel it into creative writing. This workshop will show how speaking, listening and reading activities can be woven into the writing process, to engage pupils in a holistic language learning environment. Suitable for primary school language teachers, or anyone working with improving the language skills of learners at different levels.
Susan Amy: Corporate trainer-consultant in communication and a freelance writer and editor
Writing Workshop: Reading Stories Aloud Date: Thursday, 26 November 2015 Time:9.30am - 5.30pm Venue: International Plaza, #34-08, 10 Anson Road, Singapore 079903 Fee: $73 (inclusive of registration fees) Register: HERE
Synopsis
This workshop will develop participants’ skills in reading aloud in an engaging manner so as to obtain and hold audience attention, whether reading to groups or individuals. The workshop will cover all areas of reading aloud either to children or to adults, including vocal tone, clarity, pausing, emphasis, rhythm and shaping a spoken piece. Participants will get plenty of practice in reading pieces of their own as well as other participants’ pieces. They will also receive constructive feedback on their performances. Bring your favourite reading material to read aloud too!
Kinokuniya privilege card holders enjoy a 10 % discount on all our workshops.
