Welcome to Rev Up Readership — your guide to Catching Your Readers
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Rev Up Readership
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November 2015 // Multiply ROI with multimedia
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Multimedia releases get found, covered, liked & shared
Nearly 8 in 10 journalists said they were more likely to cover a story when the release had images, according to a 2015 survey by PWR New Media.
Indeed, when you add logos, photos, infographics and video to your release, your story will get more attention, retain that attention longer, get seen by reporters, give journalists what they need and get shared and liked.
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Infographics drive page views, retweets and more
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11 ways to leverage the power of pictures
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Get found, viewed, clicked, shared & more with video
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Get tips for effective charts, images & photos
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New and Noteworthy
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Bring stories to life with human interest
Stories about organizational programs, policies and procedures can kill reader interest. But bring those stories to life through people, and you can resurrect attention too.
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Try a bikini instead
Some folks write "suitcase leads": They try to cram all of the story elements into the top. Instead, make yours a bikini lead, and cover just the most interesting essentials.
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'You' gets the story started
It's counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic. The topic is never the topic. The reader is always the topic.
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Make your release relevant to the reader
Editors don’t care that “Amalgamated Technologies Has Released the New XYZ-2000 Coated Cable Bushing,” writes Stinson Liles, principal and co-founder at Red Deluxe.
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Reporters shoot down quotes in news releases
"Most quotes in news releases sound like the teacher in Charlie Brown cartoons: 'Wah wah wah wah.'" — A frustrated PR pro
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Develop stories that reporters want to run
Learn to create PR pieces that are among the 3% to 45% that actually get the word out at our PR-writing Master Class in New York. Save $100 with coupon code: RURNY100
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Updates
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Quotes on paragraph length: "An effective lead paragraph is usually either one or two sentences. Once you get to three or more, it just looks like you don't know where the Enter key is." — Chris Smith, senior lead communications specialist, Entergy Corp. |
Quotes on PR writing: "Wooing the press is an exercise roughly akin to picnicking with a tiger. You might enjoy the meal, but the tiger always eats last." — Maureen Dowd, columnist for The New York Times and best-selling author
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© 2015 Ann Wylie • All rights reserved • Thank you for subscribing to Rev Up Readership.
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