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Rev Up Readership
November 2015  //  Multiply ROI with multimedia
 
Made you look

Made you look

Multimedia releases get found, covered, liked & shared

Nearly 8 in 10 journalists said they were more likely to cover a story when the release had images, according to a 2015 survey by PWR New Media.

Indeed, when you add logos, photos, infographics and video to your release, your story will get more attention, retain that attention longer, get seen by reporters, give journalists what they need and get shared and liked.

 
6 tips for going graphic

6 tips for going graphic

Infographics drive page views, retweets and more
 
Let's get visual

Let's get
visual

11 ways to leverage the power of pictures
 
Movies move readers

Movies move readers

Get found, viewed, clicked, shared & more with video
 
Graphic guidelines

Graphic guidelines

Get tips for effective charts, images & photos
 

New and Noteworthy

Turn programs into people

Turn programs into people

Bring stories to life with human interest

Stories about organizational programs, policies and procedures can kill reader interest. But bring those stories to life through people, and you can resurrect attention too.
Avoid the suitcase lead

Avoid the suitcase lead

Try a bikini instead

Some folks write "suitcase leads": They try to cram all of the story elements into the top. Instead, make yours a bikini lead, and cover just the most interesting essentials.
Use the magic word

Use the magic word

'You' gets the story started

It's counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic. The topic is never the topic. The reader is always the topic.
Think like a reporter

Think like a reporter

Make your release relevant to the reader

Editors don’t care that “Amalgamated Technologies Has Released the New XYZ-2000 Coated Cable Bushing,” writes Stinson Liles, principal and co-founder at Red Deluxe.
Say it ain’t so

Say it ain’t so

Reporters shoot down quotes in news releases

"Most quotes in news releases sound like the teacher in Charlie Brown cartoons: 'Wah wah wah wah.'" — A frustrated PR pro
PR-writing workshop in New York

Get the word out via PR

Develop stories that reporters want to run

Learn to create PR pieces that are among the 3% to 45% that actually get the word out at our PR-writing Master Class in New York. Save $100 with coupon code: RURNY100

Updates

Quotes on paragraph length: "An effective lead paragraph is usually either one or two sentences. Once you get to three or more, it just looks like you don't know where the Enter key is." — Chris Smith, senior lead communications specialist, Entergy Corp.

Quotes on PR writing: "Wooing the press is an exercise roughly akin to picnicking with a tiger. You might enjoy the meal, but the tiger always eats last." — Maureen Dowd, columnist for The New York Times and best-selling author


 
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