Storytelling at the Center of Compelling Videos

Fashion Makeover Web Series

Treating three of their members to fashion makeovers, the National Education Association asked Sapling to produce this What Not to Wear-style web series. Shot at TJ Maxx and hosted by DC Style Factory’s Rosana Vollmerhausen, the series profiled these educators’ clothing and style needs as they relate to their jobs and personal challenges. Social media lit up with members asking to be next. For more, click here

Creative Directors Dish Storytelling Advice at AdWeek DC
Create visual stories that audiences can relate to was the advice of the creative panel at Advertising Week DC's "The Real Storytelling" session. Sapling Pictures Founder and Executive Creative Director, Keith Jodoin, and fellow panelists shared recent projects and insights on bringing brand messages to life through visual storytelling. Whether the medium is video, animation, magazine or app, brands that engage through story are most memorable. For highlights of the event, click here.
(Left to right: Keith Jodoin; Mark Moll, GMMB; Debbie Bates-Schrott, Bates Creative; Tamara Dowd, HZDG)

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DON'T CONFUSE YOUR LOGO WITH YOUR BRAND
It’s the full experience of the brand — and the customers’ perception of it — that ultimately defines it, according to Joe Bergner, Imaginasium’s Director of Experience Design.
A logo will be nothing more than window dressing if the experience fails to deliver.
Read more here.

BRANDED CONTENT PROMOTES SCIENTIFIC DATABASE
Promoting the use of the Thomson Reuters’ genomic database was the impetus for this branded video content. Sapling profiled a cancer patient and showed how doctors and researchers utilize the product to more precisely treat their patients. For more, click here.