Please contact our neuro experts Andy or Cristina to find out more!
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THE ONE SHOW VISITS OUR SENSORY SCIENCE CENTRE
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Media interest in the Marketing Sciences Unlimited sensory lab intensified this summer as the investigations into the nation’s sugar consumption continued. Our experts were called upon to give commentary about how sensory research can help manufacturers reduce their sugar content. Becki Arnold featured on The One Show and talked about how we use sensory testing. We also talked about some of our findings from our recent research on sugar reduction. Read Becki's blog about her experience with the BBC here (it includes a link to the video too!)
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£87,000 COST TO RAISE A CHILD TO AGED OF 11
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10 TIPS FOR GREAT INTERNATIONAL RESEARCH
Frances Lyon from our product, sensory and pack team gives us 10 tips for great international research. Read Frances' Tips here
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NET PROMOTER SCORE – HOW BEST TO MEASURE THE CUSTOMER JOURNEY?
When you want to assess different aspects of a customer journey it can be tricky to decide on what measures to use. Obviously you want to keep your survey short, but there are so many useful metrics out there. Read Shaun’s thoughts in his blog
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WALNUT UNLIMITED HOST SOHO BRAINY BAR – 9th November 6pm LONDON
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Dr Cristina De Balanzo from our consumer neuroscience consultancy Walnut Unlimited has been elected to be the chair of the NMSBA (Neuromarketing Science & Business Association). Cristina is launching the first of a series of ‘BrainyBars’ in partnership with WARC.
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The event will join together leading figures from the advertising, neuroscience, research and academic worlds. If you fancy networking with some of the leading minds in the business on Monday 9th November 6pm, at Creston House in London, read more about the event here.
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CRESTON UNLIMITED TECH EXPO – 3rd to 4th November 2015 LONDON
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We wanted to give you a heads up that there is an exciting Tech Innovation event coming up in November. Creston Unlimited (our parent company) are hosting a Technical Innovation Expo 2015 which will give you a chance to experience what new tech is going to be shaping the way brands connect with consumers over the next 12 months.Register for the event here.
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OUR FREE SCHOOL OF THOUGHT CONTINUES TO MAKE WAVES IN THE INSIGHT WORLD
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Delegates from Tesco, O2, Heineken, British Heart Foundation and Guardsman were trained in The Essentials Of Market Research last month. Keep track of when our next courses are by bookmarking our page
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JANE RUDLING GIVEN HONORARY FELLOWSHIP
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Jane was asked to be an Honorary Fellow of the University of Winchester in recognition of her business leadership and strong business values. We were very proud of her as she processed up Winchester High Street and into Winchester Cathedral to accept the Fellowship. Read more about her day in her blog
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FUNDRAISING FOR MUFFIN'S DREAM FOUNDATION
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We are now in our second year of supporting Muffin's Dream Foundation as our Charity of the Year and we are still working enthusiastically on lots of new fundraising ideas.
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