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As I was driving to work one recent morning, I heard a commercial for a local mattress company.
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Living language

by Buddy Hobart | Posted on October 27th, 2015


As I was driving to work one recent morning, I heard a commercial for a local mattress company. The owner does the voiceover for his own commercials and has a very distinctive voice. For some reason, I have always tried to listen to his message. On this particular day he was talking about the “value” of his mattresses.

His point was — the word “value” has changed meaning over time. The word “value” has come to symbolize inexpensive, cheap, and maybe even lower quality. Many of his customers asked how he can have a quality product and advertise value.

This blog is not about buying a mattress. It is about English being a living language. Words take on different meanings. For example, “value” literally means relative worth, merit or importance. It does not mean inexpensive or cheap. However, regardless of what the dictionary says, many people hear “dollar value” and associate the word with cheap.

For leaders, it is important to understand what the general population hears when we speak. It is not about what I said, but about what is heard and understood. Read the rest at the Solutions 21 Blog >
 

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